Section 2 Activity 3
Karolina Tanskanen
Product: Hotel Accommodation
Market Segment: Russian Tourist
The following problem was to develop a market profile and how to increase the number of Russian tourists in hotels. The study focuses on dealing with Russian tourists from the tourism perspective. This information can be used to find out better ways to serve Russian tourists and make them interested in services provided in Australia.
The study reveals that in Australia we have a lot of potential for cultural, historical and nature-related tourism. Australian nature is extremely pure and genuine. Many Russians think that Australia is an easy attraction for tourists and therefore the hotel concept needs to be enhanced in order to increase the number of services offered for the target group, because there seems to be a lot of potential for it.
In the future hotels concepts need to offer more diverse services. To further improve the service standard, companies need to advertise more and create all-inclusive services. More attention should also be paid to wellness tourism. It is crucial to have more Russian-speaking staff at the surveyed hotels and in the central booking office of the company.
Product: Ford Tradesman Ute
Market Segment: Generation Xer-Male-Trade
The following problem was to develop a market profile for an automotive segment. We will identify what we can see as a male customer in automotive industry of the market segment.
Generally in marketing segment buyers have common wants and needs. A single product in this case Ford, will meet the needs of most customers in the market. As a buyer I will focus on a low cost per product. In the market segment, seller should create a product, which correspondents’ customers needs. So pricing and the quality of the product must follow each other that the buyers will consider to buy the product.
Male generation in a market segment of automotive industry wants the best transportation they could get with the lowest price. They
Product: Hotel Accommodation
Market Segment: Russian Tourist
The following problem was to develop a market profile and how to increase the number of Russian tourists in hotels. The study focuses on dealing with Russian tourists from the tourism perspective. This information can be used to find out better ways to serve Russian tourists and make them interested in services provided in Australia.
The study reveals that in Australia we have a lot of potential for cultural, historical and nature-related tourism. Australian nature is extremely pure and genuine. Many Russians think that Australia is an easy attraction for tourists and therefore the hotel concept needs to be enhanced in order to increase the number of services offered for the target group, because there seems to be a lot of potential for it.
In the future hotels concepts need to offer more diverse services. To further improve the service standard, companies need to advertise more and create all-inclusive services. More attention should also be paid to wellness tourism. It is crucial to have more Russian-speaking staff at the surveyed hotels and in the central booking office of the company.
Product: Ford Tradesman Ute
Market Segment: Generation Xer-Male-Trade
The following problem was to develop a market profile for an automotive segment. We will identify what we can see as a male customer in automotive industry of the market segment.
Generally in marketing segment buyers have common wants and needs. A single product in this case Ford, will meet the needs of most customers in the market. As a buyer I will focus on a low cost per product. In the market segment, seller should create a product, which correspondents’ customers needs. So pricing and the quality of the product must follow each other that the buyers will consider to buy the product.
Male generation in a market segment of automotive industry wants the best transportation they could get with the lowest price. They