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Self Branding Plan

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Self Branding Plan
Dan Robinson
Marketing
4-24-2012

Section 1

Situation Analysis

Career Search

Branding yourself is one of the most difficult things you can do in life. It represents the beginning of starting a career and establishing your credibility. It takes a lot of effort to discover your specific brand, so I will take a step by step approach in order to advertise myself. I can get a great grasp on my future by starting from the the very core: values.
1. Self-Reliance
2. Communication
3. Determination
4. Accountability
5. Decisiveness
6. Hard Working
7. Efficiency
8. Loyalty
9. Individuality
10. Trust

Values may be seen as ways to accomplish a mission or achieve a certain goal. Individuals as well as organizations may shoot for specific values and goals in order to reach a level of success, including myself. I would not alter any of these values because, to me, they act out of universal importance towards anything I am striving for. In this case, I am establishing necessary values in the general field of business. In choosing the most important values towards my life in regards to my possible career choices, I asked myself what would it take to be the ultimate employee or eventually employer. The answer came down to a self-reliant, communicative, and determined person. These values that I would bring to the table are the cornerstone of a great career. In order to allow yourself to reach your full abilities, you must be able to rely on yourself to complete the tasks at hand. This first value falls under a psychological category because an individual must understand and be able to rely of yourself before moving forward. “Whether you are self-employed or working for a firm, you are in charge of your career (Brand You 8).” Every one in a company must also be able to rely upon their own work in order to bring a sense of diversity and accountability to the workplace. Diversity and accountability are slightly less important values because they stem



References: Address (Global Headquarters): Brouwerijplein, 1, 3000 Leuven, Belgium Phone: 32.16.27.61.11 7. BPI Group Address (Global Headquarters): 16, rue Vivienne, 75002 Paris - France St. Louis, MO, 63124 April 18, 2012

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