SELF VALUE
Research Brief
Section 1
Meeting your objectives
1. Statements on the MAIN Original Objectives
What are your MAIN Original Objectives when starting the brief of this report?
(1) The main objective: evaluate the effectiveness of revenue that A.G. Lafley performed and compare with UNILEVER to analysis the successful of P&G.
(2) The main objective divided into four sub-objectives: Collect the information of P&G ; Analysis the revolution on mega brand, innovation, concept marketing and human resources; Compare with Unilever; Evaluate the effectiveness and make the whole report
2. Achievements made on those original Objectives
(1) How many of your settled objectives have been achieved
The objectives that we original settled are have some changed. The adjusted objectives had been achieved.
(2) Are you satisfied of the completion of objectives? And please give a justification of your answer.
The objectives of the whole report are achieved. Totally, I am satisfied with the report. For each objectives, I do a sum of research work, gain the objectivity and reality research result.
3. Justifications of changes if happened
Are there any changes you made to your original objectives? If yes, please specify the changes occurred and justify accordingly.
Change 1
According to the original objectives, P&G should compared with Unilever which the major competitors of P&G.. However, in the report , the comparison with Unilever are not the sub---objective. Justifications
Since during the later research period, we find Unilever has carried out the strategy which focus on their core business and reduce the products scale. The strategy is similar with mega brand strategy of P&G .Thus, the comparison is not obvious. We decide to cut this original sub-objectives.
4. Experience Obtained
(1) A set of objective is able to help guide your investigation
The set of objectives should use the rule of SMART: Specific, Measurable, Achievable, Realistic
Section 1
Meeting your objectives
1. Statements on the MAIN Original Objectives
What are your MAIN Original Objectives when starting the brief of this report?
(1) The main objective: evaluate the effectiveness of revenue that A.G. Lafley performed and compare with UNILEVER to analysis the successful of P&G.
(2) The main objective divided into four sub-objectives: Collect the information of P&G ; Analysis the revolution on mega brand, innovation, concept marketing and human resources; Compare with Unilever; Evaluate the effectiveness and make the whole report
2. Achievements made on those original Objectives
(1) How many of your settled objectives have been achieved
The objectives that we original settled are have some changed. The adjusted objectives had been achieved.
(2) Are you satisfied of the completion of objectives? And please give a justification of your answer.
The objectives of the whole report are achieved. Totally, I am satisfied with the report. For each objectives, I do a sum of research work, gain the objectivity and reality research result.
3. Justifications of changes if happened
Are there any changes you made to your original objectives? If yes, please specify the changes occurred and justify accordingly.
Change 1
According to the original objectives, P&G should compared with Unilever which the major competitors of P&G.. However, in the report , the comparison with Unilever are not the sub---objective. Justifications
Since during the later research period, we find Unilever has carried out the strategy which focus on their core business and reduce the products scale. The strategy is similar with mega brand strategy of P&G .Thus, the comparison is not obvious. We decide to cut this original sub-objectives.
4. Experience Obtained
(1) A set of objective is able to help guide your investigation
The set of objectives should use the rule of SMART: Specific, Measurable, Achievable, Realistic