Seminar Report
TEAM PITCHES AND EMERGING BUSINESS MODELS
TEAM PITCHES - Lavinia
Business Talk: What is Pitching?
Having ideas is easy but having a good and viable idea is hard. Even harder is convincing the others that your idea is good. The act of convincing others to do something with your idea is called "pitch". It is appliead mostly in terms of a new business, site, startup, which means just the act of trying to get the attention of investors to your next-Google-idea. But it doesn't stop here: you may use Pitching techniques to convince a publisher to 'publish' your book or to make an article looks good and appealing to the ones that are reading it. It's the power to convince, in short words. It may be defined as a fast and effective way of convincing the others that your idea is amazing. "Investors don't invest in business. They invest in stories about business." A pitching is efficient if you create an elevator pitch: as an example, imagine that you met a famous investor in an elevator. Before the elevator comes to its "final destination" you have to convince this person - he doesn't know you - in favor of your idea and then you may contact each other later. For this you need a pitching with the persuasion power of 30 seconds - you need to tell a fantastic story in one phrase. Then, you open doors. And then you will have to tell a story in one paragraph. And if you are victorious again and manage to keep the connections, you aren't still a winner. Now you are allowed to tell a twenty-minute story. If everything goes well, congratulations! Your pitching was a success and your idea was accepted and has gotten traction.
The pitching process may be divided as:
1. Elevator Pitch
2. High-concept pitch (conceptual idea): a simple and memorable way that persons will talk about your product or service, like YouTube tagline "Broadcast Yourself"
3. Deck: 10 slides detailing what you have to offer
SOURCE: http://karnakgames.com/wp/2010/12business-talk-what-is-pitching/
TEAM PITCHES - Lavinia
Business Talk: What is Pitching?
Having ideas is easy but having a good and viable idea is hard. Even harder is convincing the others that your idea is good. The act of convincing others to do something with your idea is called "pitch". It is appliead mostly in terms of a new business, site, startup, which means just the act of trying to get the attention of investors to your next-Google-idea. But it doesn't stop here: you may use Pitching techniques to convince a publisher to 'publish' your book or to make an article looks good and appealing to the ones that are reading it. It's the power to convince, in short words. It may be defined as a fast and effective way of convincing the others that your idea is amazing. "Investors don't invest in business. They invest in stories about business." A pitching is efficient if you create an elevator pitch: as an example, imagine that you met a famous investor in an elevator. Before the elevator comes to its "final destination" you have to convince this person - he doesn't know you - in favor of your idea and then you may contact each other later. For this you need a pitching with the persuasion power of 30 seconds - you need to tell a fantastic story in one phrase. Then, you open doors. And then you will have to tell a story in one paragraph. And if you are victorious again and manage to keep the connections, you aren't still a winner. Now you are allowed to tell a twenty-minute story. If everything goes well, congratulations! Your pitching was a success and your idea was accepted and has gotten traction.
The pitching process may be divided as:
1. Elevator Pitch
2. High-concept pitch (conceptual idea): a simple and memorable way that persons will talk about your product or service, like YouTube tagline "Broadcast Yourself"
3. Deck: 10 slides detailing what you have to offer
SOURCE: http://karnakgames.com/wp/2010/12business-talk-what-is-pitching/