2) My assessment of the long-term attractiveness of the industries represented in Walt Disney Company’s business promising. The Walt Disney Company recorded record earnings per share during its first nine months of fiscal 2012 with its media networks division achieving an 8 percent period-over-period increase in operation profit its parks and resorts division seeing a 24 percent increase in operating profits, its studio entertainment division operating profit increasing by 28 percent and its consumer electronics operating profit increasing by 10 percent between the first nine months of 2011 and the same period in 2012. The operating loss for Disney’s interactive division decreased from $214 million for the nine months ended July 2, 2011 to $140 million for the nine months ending June 30, 2012. Disney CEO Bob Iger summarized the company’s position at med 2012.
3) My assessment on the competitive strength of Walt Disney Company’s different business units is they showing strong competitiveness. Disney has a distinctive, radio, local news brand, local, and cable networks. Operationg results for Walt Disney’s media networks business unit fiscal 2009-2011 has an operating income of over 16 million. Their parks, resorts, and studios are operating at over 4 million in operating income for the fiscal years of 2009-2011. Then Disney has their products and interactive media all earning millions in fiscal 2009-2011. Creating strong competitive company’s within the Disney brand.