Dahl Make Up Quiz Disney 
MGT4394 Business Policy & Strategy
Case: The Walt Disney Company: The Entertainment King
Finn Dahl
HOMEWORK /MAKE-UP QUIZ
Read: Case: Walt Disney Company: The Entertainment King (9-701-035)
1. At the business level, what core competence was Disney founded on? What’s the value proposition that Disney offers? How does this translate into their theme park business? Other businesses? Is Walt’s vision still evident?
Disney was founded on Walt’s ability to create and innovate new characters. Disney offered an experience that was aimed at the family instead of just children. This translated to their theme park because Walt wanted to create a theme park that the whole family could enjoy (including the dad) and have the experience be innovative and exciting. Disney continues to operate in a way that appeals to more than just the child audience in all their business ventures. Walt’s vision is still evident throughout Disney and will continue to stand as a guide as they continue to pave their future.
2. What was Disney’s corporate level strategy in 1984 (be clear and concise)? How were the various business segments related at that time? Unrelated? How did Disney create corporate level synergies?
Disney was going after a related diversification strategy in 1984. Disney was investing in new businesses like retail, publishing, music and international expansion. Each segment related was used a way to expand their characters and products in different ways. Disney was able to create plans and promotional events that utilized each segment of the business to appeal and reach more people.
3. What did Michael Eisner do to rejuvenate Disney in his first five years? Why?
Michael Eisner maintained Disney’s core values of quality, creativity, entrepreneurship, and teamwork and expanded the business. He pushed the business to take new approaches and fostered an environment where financial and creative segments had to work together in unison to achieve goals. Eisner saw the
Case: The Walt Disney Company: The Entertainment King
Finn Dahl
HOMEWORK /MAKE-UP QUIZ
Read: Case: Walt Disney Company: The Entertainment King (9-701-035)
1. At the business level, what core competence was Disney founded on? What’s the value proposition that Disney offers? How does this translate into their theme park business? Other businesses? Is Walt’s vision still evident?
Disney was founded on Walt’s ability to create and innovate new characters. Disney offered an experience that was aimed at the family instead of just children. This translated to their theme park because Walt wanted to create a theme park that the whole family could enjoy (including the dad) and have the experience be innovative and exciting. Disney continues to operate in a way that appeals to more than just the child audience in all their business ventures. Walt’s vision is still evident throughout Disney and will continue to stand as a guide as they continue to pave their future.
2. What was Disney’s corporate level strategy in 1984 (be clear and concise)? How were the various business segments related at that time? Unrelated? How did Disney create corporate level synergies?
Disney was going after a related diversification strategy in 1984. Disney was investing in new businesses like retail, publishing, music and international expansion. Each segment related was used a way to expand their characters and products in different ways. Disney was able to create plans and promotional events that utilized each segment of the business to appeal and reach more people.
3. What did Michael Eisner do to rejuvenate Disney in his first five years? Why?
Michael Eisner maintained Disney’s core values of quality, creativity, entrepreneurship, and teamwork and expanded the business. He pushed the business to take new approaches and fostered an environment where financial and creative segments had to work together in unison to achieve goals. Eisner saw the