Walt Disney and Duracell Assignment Questions
LOBLAW COMPANIES LIMITED
Assignment Questions: 1. Do you expect Wal-Mart to introduce its Supercenters into Canada? Why or why not?
2. Should Loblaw be afraid of Wal-Mart?
3. What should Loblaw do to prepare for the entry of Wal-Mart? Design an action plan to counter this competitive threat.
Starbucks
Assignment Questions: 1. What is Starbuck’s strategy?
2. Given your assessment of its competitive premise, how should it leverage its resources and capabilities to achieve its growth objective?
3. How will you respond to McDonald’s offer?
Wal-Mart Tries on Cheap Chic
Assignment Questions:
1. What are the strengths and weaknesses of Wal-Mart’s fashion brands, George and Metro 7?
2. Where has Wal-Mart gone wrong in its attempt to create an effective marketing communication program for its brands?
3. Can Wal-Mart position itself as a credible arbiter of fashion? How?
The Walt Disney Company
Assignment Questions:
1. Why has Disney been successful for so long?
2. What did Michael Eisner do to rejuvenate Disney? Specifically, how did he increase net income in his first four years?
3. Has Disney diversified too fat in recent years?
Gillette’s Energy Drain (A): The acquisition of Duracell
Assignment Questions:
1. If you were James Kilt, Chief Executive Officer (CEO) of Gillette, what strategic actions would you take to turn Duracell around?
2. What were the impacts of Duracell’s introduction of Ultra on the nature of competition in the battery industry?
3. What could Gillette have done differently in 1996 that would have had a more positive impact on company and industry profitability?
4. Why was Gillette unable to achieve the same success in batteries that it had been able to achieve in shaving products?
Vincor and the new World of Wine
Discussion Questions:
1. Assess Vincor’s global competitive position in the wine industry. Does it make sense for
Assignment Questions: 1. Do you expect Wal-Mart to introduce its Supercenters into Canada? Why or why not?
2. Should Loblaw be afraid of Wal-Mart?
3. What should Loblaw do to prepare for the entry of Wal-Mart? Design an action plan to counter this competitive threat.
Starbucks
Assignment Questions: 1. What is Starbuck’s strategy?
2. Given your assessment of its competitive premise, how should it leverage its resources and capabilities to achieve its growth objective?
3. How will you respond to McDonald’s offer?
Wal-Mart Tries on Cheap Chic
Assignment Questions:
1. What are the strengths and weaknesses of Wal-Mart’s fashion brands, George and Metro 7?
2. Where has Wal-Mart gone wrong in its attempt to create an effective marketing communication program for its brands?
3. Can Wal-Mart position itself as a credible arbiter of fashion? How?
The Walt Disney Company
Assignment Questions:
1. Why has Disney been successful for so long?
2. What did Michael Eisner do to rejuvenate Disney? Specifically, how did he increase net income in his first four years?
3. Has Disney diversified too fat in recent years?
Gillette’s Energy Drain (A): The acquisition of Duracell
Assignment Questions:
1. If you were James Kilt, Chief Executive Officer (CEO) of Gillette, what strategic actions would you take to turn Duracell around?
2. What were the impacts of Duracell’s introduction of Ultra on the nature of competition in the battery industry?
3. What could Gillette have done differently in 1996 that would have had a more positive impact on company and industry profitability?
4. Why was Gillette unable to achieve the same success in batteries that it had been able to achieve in shaving products?
Vincor and the new World of Wine
Discussion Questions:
1. Assess Vincor’s global competitive position in the wine industry. Does it make sense for