B. Living, working, learning, and playing in a digital world
2. Why do we consider technology invasive?
B. Technology is so pervasive that we believe we cannot live without it
3. How long did it take for iPod to penetrate a market audience of 50 million people?
B. 3 years
4. What percentage of today's Fortune 500 companies are technology companies?
B. 10%
5. What is the difference between how you would purchase technology compared to the way businesses purchase technology?
A. Your purchase is based upon money availability; businesses' are based upon competitive advantage 6. If you wanted to ensure that your business maintains a desirable return on your investment with technology, what should be one of your main concerns?
A. Your technology helps streamline costs without sacrificing quality 7. If you wanted to ensure that your business maintains a competitive edge, what should be one of your main concerns when purchasing technology?
D. The new technology enables you to be innovative and move into new markets 8. Which question does not support a business' efforts to support and maintain a competitive edge?
C. Can this technology make the company look better?
9. Should a business' decisions about its technology drive its business strategy?
D. No, business strategy should drive decisions about its technology
10. When a business is analyzing its technology needs, it should follow a series of steps. Which of the following is not one of these steps?
C. Determine the type of technology that employees are comfortable working with
11. What should you understand first when analyzing the technology needs of your business?
A. The industry in which your business operates 12. After you understand your competition and its affect on your industry, what should you do next?
C. Align your strategies, processes, and technology with your understanding of your industry 13.