Seven Eleven Japan

CONTENTS

|Section | |Page |
|1 |Executive summary |3 |
|2 |Content |3 |
|3 |Introduction |4 |
|4 |Answer for question 1 |4-6 |
|5 |Answer for question 2 |6-7 |
|6 |Answer for question 3 |8 |
|7 |Conclusion |9 |
|8 |Reference |9 |

Executive Summary

Seven Eleven Japan established in 1973 and became the leader in Japan’s retail industry. In order to obtain its success, Seven Eleven Japan has developed several strategies in improving her supply chain management.

Seven Eleven Japan continuous improves her information system in order to get the latest customer response and expand her product range to meet the market trend rapidly. It helped a lot in the supply chain operation between supplier, distribution centre and sales.

Franchise system is the key to the rapid expanding of the business of Seven Eleven Japan over the region and it successfully establish the brand and reputation of the company. Seven Eleven Japan builds a long term relationship with the franchise owners under strong

References: 1. Chopra, Sunil and Peter Meindl. 2007. Supply ChainManagement: Strategy, Planning & Operations 2. Whang, Seungjin 2001. Seven Eleven Japan. StanfordGlobal Supply Chain Management Forum. SGSCM F-003-1998 (Rev. 2002) 3 6. Carroll, J. (2011). Food industry trends 2011 report from a keynote. http://www.jimcarroll.com/2011/06/food-industry-trends-2011-report-from-a-keynote/#.TzWH2oGwVLc 7