Sexism: The Role Of Objectification In The Media
Objectification is defined as treating or seeing someone as an object or when one chooses to assess themselves based on how they look. The way people in society view themselves, how they are treated and seen by others is often determined to a considerable degree by the media’s representation of them. Sexualised cultures pressure women into objectifying themselves. Sexism is a problem which is often the outcome of certain cultures. Many believe the media play a pivotal role in teaching society to objectify themselves. As women are seen as objects they are constantly conscious of how they look.
As the gaze is considered natural within society, most welcome it. Women who accept the gaze are believed to conform to objectifying themselves. “You
think you're being brave, you think you're being sexy, you think you're transcending feminism. But that's bullshit. - Susan Brownmiller” (Levy, 2005: 82).
Raunch Culture is heavily ingrained within society through advertisements, television programmes and music videos. “Female Chauvinist Pigs don't bother to question the criteria on which women are judged, they are too busy judging other women themselves” (Levy, ibid: 103). This culture is highly sexualised where women are encouraged to objectify themselves and each other.
As the gaze is considered natural within society, most welcome it. Women who accept the gaze are believed to conform to objectifying themselves. “You
think you're being brave, you think you're being sexy, you think you're transcending feminism. But that's bullshit. - Susan Brownmiller” (Levy, 2005: 82).
Raunch Culture is heavily ingrained within society through advertisements, television programmes and music videos. “Female Chauvinist Pigs don't bother to question the criteria on which women are judged, they are too busy judging other women themselves” (Levy, ibid: 103). This culture is highly sexualised where women are encouraged to objectify themselves and each other.