sexual harassment of hooters restaurant
Journal of Case Research in Business and Economics
It’s more than just the perceived exploitation of women.
Contemporary issues facing Hooters restaurants
Michael Brizek
South Carolina State University
ABSTRACT
Hooters of America and Hooters International share rights to a brand that has emerged as a powerful force in the branding game over the past twenty-four years. This case study will examine, while focusing almost solely on Hooters of America, the history of the organization, the operational domain in which it functions, the service style found at the restaurant, the management structure found at the unit level, the breadth of the organization, and various operations within the restaurant. Outside of the unit level, the external environment surrounding this organization will be discussed with a focus on competition and current state of the segment in which Hooters operates. The study will conclude with a discussion of the problems facing Hooters of America and various discussion questions.
Keywords: Hooters, exploitation, sexual harassment, sexual discrimination
It’s more than just the perceived, Page 1
Journal of Case Research in Business and Economics
OVERVIEW OF THE ORGANIZATION
Company History
When examining an organization that has created such a stir over the past few decades, one must first discuss the company from its inception then continue on to describe its growth process into what it has become today. According to a 2003 article in Fortune
Magazine, the organization began like many others in the industry had before it, as a great idea derived from the minds of eager entrepreneurs (Heylar, 2003). It was 1983 and six friends were enjoying each others company in Clearwater, Florida when the light bulb went off. These young men decided they wanted to create a restaurant that celebrated what men enjoyed, cold beer, good food, and attractive women. Between the six of them, they pooled their resources and opened the
It’s more than just the perceived exploitation of women.
Contemporary issues facing Hooters restaurants
Michael Brizek
South Carolina State University
ABSTRACT
Hooters of America and Hooters International share rights to a brand that has emerged as a powerful force in the branding game over the past twenty-four years. This case study will examine, while focusing almost solely on Hooters of America, the history of the organization, the operational domain in which it functions, the service style found at the restaurant, the management structure found at the unit level, the breadth of the organization, and various operations within the restaurant. Outside of the unit level, the external environment surrounding this organization will be discussed with a focus on competition and current state of the segment in which Hooters operates. The study will conclude with a discussion of the problems facing Hooters of America and various discussion questions.
Keywords: Hooters, exploitation, sexual harassment, sexual discrimination
It’s more than just the perceived, Page 1
Journal of Case Research in Business and Economics
OVERVIEW OF THE ORGANIZATION
Company History
When examining an organization that has created such a stir over the past few decades, one must first discuss the company from its inception then continue on to describe its growth process into what it has become today. According to a 2003 article in Fortune
Magazine, the organization began like many others in the industry had before it, as a great idea derived from the minds of eager entrepreneurs (Heylar, 2003). It was 1983 and six friends were enjoying each others company in Clearwater, Florida when the light bulb went off. These young men decided they wanted to create a restaurant that celebrated what men enjoyed, cold beer, good food, and attractive women. Between the six of them, they pooled their resources and opened the