Shezan International Limited
Mission
“Our mission is to provide the highest quality fruit and vegetable related juices and products to retail and food services customers. We will accomplish this by maintaining a tradition of pride in our products, growth through innovation, integrity in the management of our business and commitment to team management and quality improvement process.” Shezan Business
Shezan International Limited is a Private Limited Company, with the main objective to set up an industrial undertaking for manufacturing of juices, squashes, syrups, jams, pickles and preserves from fruits and vegetables. Key Resources and Capabilities of Shezaan * Shezan has its own fruit farms for raw material * Shezan is the largest food processing unit having developed and installed the capacity to meet the country’s and export needs * Advance and automation of the plant and machinery * A new bottle filling plant increased the capacity five-fold. * R & D * Quality control and training * Shezan is owned by Shahnawaz group of industries. Shezan buys sugar from the shahtaj sugar mill,owned by Shahnawaz group. Expected Sustainability
Every business mainly require basic things to sustain in the market over the time, and shezan have all these things like * Capital * Brand Name * Capabilities * Resources * Management * Market Share
But at the same time in last 5 years shezan delete some of its products because these were not generating reasonable revenue i) Apple splash ii) Disposable bottle of juices
So now two of shezan products also near to delete i) Shezan quench ii) Shezan syrup
History and Recent Events
In 90s or earlier people hadn’t liked such drinks e.g. cold drinks, juices made by companies, at that time people had preferred fresh juice,sattu,sardai, jam-e-shireen etc in summer. But later there is new trend comes in exist that is coke and Pepsi become more prominent in market or
“Our mission is to provide the highest quality fruit and vegetable related juices and products to retail and food services customers. We will accomplish this by maintaining a tradition of pride in our products, growth through innovation, integrity in the management of our business and commitment to team management and quality improvement process.” Shezan Business
Shezan International Limited is a Private Limited Company, with the main objective to set up an industrial undertaking for manufacturing of juices, squashes, syrups, jams, pickles and preserves from fruits and vegetables. Key Resources and Capabilities of Shezaan * Shezan has its own fruit farms for raw material * Shezan is the largest food processing unit having developed and installed the capacity to meet the country’s and export needs * Advance and automation of the plant and machinery * A new bottle filling plant increased the capacity five-fold. * R & D * Quality control and training * Shezan is owned by Shahnawaz group of industries. Shezan buys sugar from the shahtaj sugar mill,owned by Shahnawaz group. Expected Sustainability
Every business mainly require basic things to sustain in the market over the time, and shezan have all these things like * Capital * Brand Name * Capabilities * Resources * Management * Market Share
But at the same time in last 5 years shezan delete some of its products because these were not generating reasonable revenue i) Apple splash ii) Disposable bottle of juices
So now two of shezan products also near to delete i) Shezan quench ii) Shezan syrup
History and Recent Events
In 90s or earlier people hadn’t liked such drinks e.g. cold drinks, juices made by companies, at that time people had preferred fresh juice,sattu,sardai, jam-e-shireen etc in summer. But later there is new trend comes in exist that is coke and Pepsi become more prominent in market or