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Shmenner Matriz

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Shmenner Matriz
| Degree of interaction and customization | Degree of Labour Intensity | | LOW | HIGH | | LOW | * Fast food * Taxi service in Dubai * Low cost airline * Rent-a-car * Private bus service Mumbai to Nasik (24 buses) * Car wash company with 200 franchises * Amusement park | * Automobile repair garage * Casino * | | HIGH | * Courier service * Mobile phone service provider | * General Entertainment broadcasting channel * Travel agency for corporates * Recruitment agency * Call center in India for a US Company * Portfolio management for high income market |

Quadrant 1: Low degree of labour intensity and low degree of interaction & customization
Fast food
As the processes are automated, the fast food joints can hire unskilled labour. Due to low level of interaction and customization, limited options are available to the customer.
Areas to improve: * Wide range of options on menu card should be available * Hospitable service * Maintain consistency in quality and taste * Physical surroundings should be clean * Competitive prices

Taxi Service in Dubai
The labour skill required is driving only, so the cost is low. Customization and interaction is also low due to language barriers and culture difference.
Areas to improve: * Warm service

A Car Wash company having 200 franchisees
As the processes are automated, the car washing company can hire unskilled labour. Due to low level of interaction and customization, limited options are available to the customer.
Areas to improve: * Standard operating procedures across centers * Warm service * Introduce a differentiating factor in the services across the industry * Attention to physical surroundings * Look for the right time to invest in new technology

Amusement Park (Disney type)
The labour required is not very skilled, so the cost is low. This is because most of the machinery is automated.
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