Shoe Ad Analysis Essay
Techniques and Conventions used in the Shoe Ad.
The advertisement is attached to google classroom with the assignment.
The propaganda technique I used in my advertisement was scarcity and had a little bit of glittering generalities come in. The purpose of this advertisement was to sell a product, which were new shoes. The target audience for this advertisement is 13+.
One of the characteristics I used in the advertisement to make it convincing by saying there is a limited time offer.
Black background:It shows that Shadez shoes look casual as most teenagers like to wear neutral colors, but the geometric background shows that we are not the regular shoe that you find but were different from our features, hence our slogan “Think Different”. …show more content…
It shows a little bit of everything,but not too much to give everything away.
Shadez-Black Rise- Gradient: It is in the middle, but off centered as it is the name of the shoe, and it needs to be near the shoe. This is the name of this specific shoe that we have created, so people have a name to call this shoe by. It was a gradient color as the shoes we made are gradient. It is a small size as it is not very important that it needs to stand out, but it is important enough to be their.
Long lasting,High performance.,Gradient shoes. - Gradient: It is near the shoe as they as words used to describe our shoe creating a sense to people that they want it. It is gradient because that what are shoes are going to be, hence our company name “Shadez”. It is small size because I didn’t want to take away from the main propaganda technique, scarcity. This would be considered glittering generalities.
Logo, Shadez- Think Different- Grey: It is our logo and slogan and what are shoes are based off of. It shows who owns the ad and is something people can use to find us online. It is as the bottom showing, the end to the advertisement and it is gray is to give a contrast against the dark
The advertisement is attached to google classroom with the assignment.
The propaganda technique I used in my advertisement was scarcity and had a little bit of glittering generalities come in. The purpose of this advertisement was to sell a product, which were new shoes. The target audience for this advertisement is 13+.
One of the characteristics I used in the advertisement to make it convincing by saying there is a limited time offer.
Black background:It shows that Shadez shoes look casual as most teenagers like to wear neutral colors, but the geometric background shows that we are not the regular shoe that you find but were different from our features, hence our slogan “Think Different”. …show more content…
It shows a little bit of everything,but not too much to give everything away.
Shadez-Black Rise- Gradient: It is in the middle, but off centered as it is the name of the shoe, and it needs to be near the shoe. This is the name of this specific shoe that we have created, so people have a name to call this shoe by. It was a gradient color as the shoes we made are gradient. It is a small size as it is not very important that it needs to stand out, but it is important enough to be their.
Long lasting,High performance.,Gradient shoes. - Gradient: It is near the shoe as they as words used to describe our shoe creating a sense to people that they want it. It is gradient because that what are shoes are going to be, hence our company name “Shadez”. It is small size because I didn’t want to take away from the main propaganda technique, scarcity. This would be considered glittering generalities.
Logo, Shadez- Think Different- Grey: It is our logo and slogan and what are shoes are based off of. It shows who owns the ad and is something people can use to find us online. It is as the bottom showing, the end to the advertisement and it is gray is to give a contrast against the dark