Shoppers Drug Mart Research Paper

Drug mart

Shoppers Drug Mart
Retail Management Project
Shoppers Drug Mart
Retail Management Project

Shoppers Drug Mart
Introduction

Shoppers Drug Mart(“Shoppers”) is a large retailer with more than 1,237 locations. Shoppers Drug Mart has successfully leveraged its position from being a pharmacy, to become a unique retailer. They offer quality brand name and Life Brand(Shoppers brand) products , ranging from over the counter medications to health and beauty aids, cosmetics and fragrances, seasonal products and every day household essentials.
Location

Shoppers Drug Mart
Southdale Shopping Centre
235 Vermillion Rd
Winnipeg, MB R2J 3Z7

This location is at the corner of Fermor Ave. (Trans-Canada Hwy) and Beaverhill Blvd.
The store uses different store layouts within the different departments. When you first enter the store, Consumers enter the store and are forced to right, and have to walk into the beautyBoutique department. This department has a racetrack layout, which allows consumers to interact with the products that are offered. There is a wall divider separating this area from the other departments and there are two entrances to the rest of the store. Once a consumer is in the beautyBoutique they can choose to spend more time in the department or leave using the first entrances located near the front of the store or use the one near the back of the store. These entrance lead to different part of the store. The two main pathways are between the large gondolas in the center of the General merchandise and can lead consumers to the Pharmacy or to the different aisles within the store. The two. The pharmacy is located in the back and is in line with the grid set up. The layout design allows the department to feel like a separate store with its own elements. The Pharmacy has a waiting area for patients, to enjoy while they wait for their prescriptions. Necessity items such as bread, milk are found at the far left side of the store to increase the traffic of circulation. Cashier's desks are placed the center front of the store by the
The main large feature areas are the pharmacy, the beauty Rx, beautyBoutique, and discount areas. These four large feature areas are one of the reasons customers come to Shoppers Drug Mart. The smaller featured areas are special promotions, which are located in end caps and in racks by the cashiers. There are candies, chips and other impulse buys behind the cashiers till. Shoppers Drug Mart also utilizes large signs in their windows to promote the sales that are happening in the store.
Store Planning
Space