Short Summary: Buy Fair Trade By Lena Hariz

Since the beginning of capitalism, workers got exploited in order for bigger companies to make more profit. One of the bigger examples of cheap hand labour would be bananas. Bananas are grown in millions of banana fields in the tropical region giving employment to thousands of people. Thought banana agriculture helps a lot with the developing countries economy, there is a serious issue with the workers' wages along with the health environment. The banana workers only get paid 5 to 9 percent of the final price of the product. This lets companies buy large amounts of bananas for a very cheap price. By doing this, companies also get a larger amount of the final supply chain share. This is what inspired the poster “Buy Fair Trade” by Lena Hariz.
By doing so, the designer organized the poster in a certain way to show content. The poster shows a woman with two banana stands in front of her. One of the stands is labelled ‘Fair Trade’ with a ‘Good’ arrow sign above it while the other says ‘Cheap Labor’ with a ‘Bad’ arrow sign above it. The logic is shown when the woman is looking towards the fair trade section. The argument would be what bananas to choose in that situation showing logic when the woman chose fair trade bananas over cheap labour bananas because they were the better choice. On the side of the “Cheap Labor” bananas, there is the text “Buy Fair Trade” surrounded by an athlete stand. On top of the stand, there is a first prize trophy that indicates that by choosing fair trade, one is a winner. And so, the poster is able to persuade the viewers to buy fair trade with the help of emotion and
Lena conveys Ethos by using the “Fair Trade” logo in order to show credibility. She uses Logos to inform the content of the poster to help persuade the consumers to buy the fair trade bananas. She also uses Pathos through tone in order to persuade buyers to start buying fair trade instead of cheap laboured goods. And so, by buying fair trade, people start helping developing countries to grow their economy in order to make the world a better place. Each individual can make a difference, and by doing so, they are proving that Mahatma Gandhi’s quote “In a gentle way, you can shake the world” is in fact