Should advertising influence people by giving information?

Should advertising influence people by giving information?

Discursive Essay
Final draft

Kosherbek Azamat, ID 20120676

Academic Reading and Writing GEN 1120

Instructor (Gulnar Zagitova)

26 September 2012

Discursive Essay Outline Student’s name: Azamat Kosherbek
Essay question: Should advertising influence people by giving information?
I. Introduction
Thesis statement: Although, some advertisements have negative effects, they have more useful information for consumers.
II. Body A. Advertising is good, because it is effective for many consumers. 1. time-saving 2. easy to explain 3. more informative B. Advertising is good, because it helps people to stop bad habit. 1. be useful 2. live a normal life 3. do good deeds C. Advertising is harmful, because it manipulates people. 1. is not useful to life 2. use subliminal messages 3. brainwashes consumers
III. Conclusion Even if advertising has negative effects, it will be necessary for consumers because it is useful now and it will be in the future.

Few centuries ago many organizations had and have competition between each other till now. They were trying to be the best in the world and they made advertisings by creating funny pictures and images. Advertisement a way of persuading consumers to buy or to do some unimportant things those are not helpful or useful for their life. And in the last times it is helping adolescents to stop having bad habits. On the other hand, by saying of experts it is not useful and it manipulate people by brainwashing. Although, some advertisements have negative effects, they suggest more useful information for consumers.

Advertising is good because it is effective for many consumers. Now we have a lot of busy people in our country who really do not have enough time to read news papers or see TVs, and to think about what advertisement means and it is hard to make solutions. But now in the country we have many advertising agencies which hung posters in all possible places to attend people`s attention. Firstly, it has a positive effect for consumers because advertisement can save a lot of time of consumers. For example, Almaty city it is a one of the biggest cities in the world which have too many consumers and most of them, about 60-70 percents are workers, businessmen, teachers, etc. They work six days in a week without breaks and which shows again the greatness of Almaty city. They work days and nights and they spend most of the time on the road, because in Almaty there are too many cars that may be the cause of traffic congestion on the roads. When there is no traffic jams people do not notice the advertisements because their attention focused on the road. While people are on traffic congestions they can see many different advertisements that could be useful for everybody on that time. It shows that all kinds of agencies have to hung advertisement posters everywhere, because it could be helpful for consumers at every time. Secondly, advertisers write their offers shortly and it makes advertisements more understandable than advertisements on TVs. Because advertising agencies know that nowadays people prefer more short and easy to understand advertisements, because on TVs advertisements are too long and it takes time of consumers who are so interested and they are trying to keep up with consumers. All advertisements were written briefly and clearly for any kinds of consumers and it is effective and saves more money than on TV. And it is easy to remember the address or the phone number of company or you can just write the information on your mobile phone. By developing country advertisements are developing, too. It means this “wherever you may be, there are always advertisements”. Thirdly, advertisements contain a lot of information that can help people to make a decision quickly, and that will be effective in the future. In advertising has useful information that can help people to be careful no matter where they are. Advertisements may even contain the precautions that may be important in any situation, and it shows that the ads helpful and important to people`s life. Many countries are developing and governments are building construction for many people and for companies, too. And companies, those are building these constructions hang a map of a building and even the rules of safety, to be people aware of all the events and be careful, when they are crossing those dangerous places. This is a small part of advertising, because the map of construction has the same principle as advertising.

Advertising is good, because it helps people to stop bad habit. People can easily learn bad things like smoking, drinking, fighting etc. and after some time doing things like those ones, it becomes inurement, and having like these habits almost are teens. Because teens are curious and thinking “can I try this or this?!” and it may be the cause of having bad habits. Firstly, today is the 21st century and it is the century of the changes. By this it is easy to understand that teenagers become bad and they forgot about helping to other people or members of family and doing useful things. Nowadays it is hard to be a good person, because teenagers can do bad things that may harm other people who are surrounding them. And because of this people can leave him and person who stays alone can become aggressive and it will be hard stop him to have bad habits. But advertisings have many other good sides, those can affect people and help to improve or change their habits into good one. As written before, advertisements have useful information that may be helpful for teenagers and may consist of good words those can affect them to be more useful than in the past. It means that people can stop having bad habits and be on the mend and from that moment they can start helping and doing good things and they will be useful for people who are living around them. Secondly, teenagers can make mistakes in their life and it can affect or harm their psychology and they can loss from the right way, after that they can make suicide and it will be a negative shock for parents and for the country. Nowadays people are in a harsh time and it is too difficult to live a normal and peaceful life. Because there are some attractions that can greatly affect the lives of the young and because of this they can be in a difficult position. But thanks to advertising they can live a normal life, because advertising teaches and gives more useful information them to have or make right decision in their life. It is the most helpful things for people, because advertisement can save million lives those are in dangerous now. They all the communications like TVs, radios, etc and posters, because they know that advertisings can help in any situations. Thirdly, teenagers are forgetting what is helping people and respecting them, because it is a little part of tradition. In last few centuries helping, respecting and doing good deeds were the best qualities of good and exemplary people, but now it is going conversely. Because teenagers do not know what to do if comes situation like this. But countries are trying to improve it by creating advertisements, videos which are teaching for doing good useful things. For example, in Kazakhstan advertising agencies are creating short videos of advertisements and by this they are trying to affect the habits of teens which are forgot about good things. Even little children watching these videos and it means that it is working good and it may have good results in the future. If advertisers put good advertising videos like respecting each other and helping to each other, it will be the best way to help the growing generation and adolescents.

Advertising is harmful, because it manipulates people. There are so many useless things which buy consumers. And because of this they can have problems with their health and something else. Firstly, advertisers are using all methods to control the emotions of consumers, because they want people to buy useless tings. And nowadays people can`t do some kinds of decision like, must he buy this or not, because it cannot be so useful for them. For example, in all country have the program which sells products on TV online and it is the way to make belief the consumers that the product is better than the rest one. After that they will not think so long and decide to buy the newest one. It shows that people cannot control themselves and buy product those are will not be useful in the future, because it can be fake and break after sometimes later. And it will affect consumers` fillings or they will be sad. Secondly, government or other companies use subliminal messages and send information for consumers that they won wonderful things or anything else. Sometimes advertisers use the weakness of people and make such kind of competition “who will win a car?” or something like that on TVs and people cannot keep themselves calm and will do everything to win in that competition. And if they lose they become angry and will destroy everything they see. By this it is easily seen that after such things people become a bit more stupid. Because they cannot keep themselves calm and control their feelings and it may be the first cause of the thickness of a person. Thirdly, cause of the being stupid or abnormal is brainwashing with advertisements, for example, buying everything that you do not need and not useful for life. Nowadays people do not control themselves and trying to buy everything that is known as new. For example, clothes, many brands in the World create good and wonderful clothes for people and people will not stop and buy the newest and newest every season, the result will be negative, because they waste a lot of money for just buying the newest clothes. The same example will be for cars, cell phones, home needs, etc. People all around the world are trying to be on the same level with each other, but some of them will do everything to be better than others. It shows that competition will never end, because brains and emotions of consumers are under the control of government.
In conclusion, advertisement is necessary for everyone in the World, because it is helpful, useful for every consumer and every teen. Without advertisings people cannot make own decision immediately, and it helps to improve yourself and help to everybody those surrounding you every time. Countries are developing and advertisements too and it will be necessary source of consumers. Even if advertising has negative effects, it will be necessary for consumers because it is useful now and it will be in the future.

Reference

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