Introduction
Shui Fabrics is a China based fabric company that is a 50%-50% joint venture between a Chinese company and U.S. Textile manufacturer. At present, it produces dye and coat fabric for both domestic as well as international market. There will be a discussion of differences between American and Chinese perspectives on Shui Fabrics ' ROI by using the Global project dimensions. Along with this, a strategy will be also discussed to addressing the situation (2004-2013).
Difference between American and Chinese Perspectives
According to Chiu Wai 's point of view, Shui Fabrics had a good balance in terms of global project value dimensions for the return on investment (ROI). It is because; Shui Fabrics was generated an appropriate level of profits "not too little and not too much" on its investment in global projects including joint venture between U.S. and Chinese companies. On the other side, Ray Betzell who is the general manager of joint venture between Shanghai Fabrics Industry and Rocky River Industries viewed that ROI of Shui Fabrics should be at least 20% as compared to 5% annual returns on investment in last year. In terms of globe projects value dimensions, there are some differences between the perspectives of Chiu and Ray due to different views on the ROI of Shui Fabrics (2004-2013).
In terms of economic dimension, the views of both Chiu and Ray regarding rate of annual returns on investment and labor costs has some differences due to different approach related to annual ROI of Shui Fabrics. At the same time, social-cultural differences between the U.S. and China also create difference among the views of both Chiu Wai and Ray Betzell. In this way, American more focuses or emphases towards safety of labor, higher wages of labor, quality of fabric products, while Chinese more focuses towards quantity of products rather than quality. This difference creates conflicts or problems between the
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