Preview

Siemens: A Case Study Using the Process Model Innovation

Powerful Essays
Open Document
Open Document
4299 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Siemens: A Case Study Using the Process Model Innovation
page of content:

introduction about siemens analysis of case study using the process model innovation:
1 - search;
2 - selection;
3 - implementation;
4 - capturing. analysis of the company using the resource-based view recommendation conclusion reference appendix 1 (open innovation) appendix 2 (siemens resources) appendix 3 (siemens capabilities)

Introduction. The main goal of this paper is to analyze the overall performance of Siemens corporation. Firstly, it will provide the overview of Siemens as a company, providing information on its main sectors of business. Then, in order to gain better understanding on innovation management and structure of Siemens the process innovation model, which covers the key aspects of the challenge, will be thoroughly explained and applied to the company. Afterwards, the resource-based view will be introduced to explain and analyze the importance of resources and capabilities Siemens possess and their contribution towards company’s competitive advantage. Then, the report will provide the recommendation on Siemens future strategy and conclusion of the overall findings.
113

About Siemens.

Siemens is a german conglomerate founded in 1847 by Werner von Siemens and Johann Georg Halske as a telegraph company (Siemens A, 2012). By 2012 Siemens employed more than 370,000 people in more than 190 countries around the globe, among which 29,500 people was working in R&D, submitting roughly 40 inventions and 21 patent every workday. The total revenue for the financial year 2012 was €78,3 billion (Siemens B, 2012). The company has decentralized structure and is being involved in four main business sectors, which are: Energy; Healthcare; Industry; and Infrastructure and Cities, further divided into eighteen Divisions, which in their turn are composed of a plurality of Business Units (Siemens A, 2012). Each of these entities is considered as a «global entrepreneur» and has is responsible for



References: 1) Barney, J., (1991). Firm Resources and Sustained Competitive Advantage, Journal of Management, vol. 17 (1991), no. 1, pp. 99–120. 2) Chesbrough, H., W., (2003). The era of open innovation. MIT Sloan Management Review 44 (3): 35–41. 3) Chiesa, V., Coughlan, P. and Voss, C., (1996). Development of technical innovation audit. Journal of Product Innovation Management, 13 (2), 105-136. 4) Johnson, G., Scholes, K., Whittington, R., (2008). Exploring Corporate Strategy 8th Edition, Prentice Hall: Hemel Hempstead. 5) Lakhani, K.,R., Hutter, K., Pokrywa, S., H., Fuller, J., (2013). Open Innovation At Siemens, Harvard Business School. 6) Peteraf, M.A., (1993) 7) Prahalad, C.K., Hamel, G., (1990). The Core Competence of the Corporation. Harvard Business Review. 8) Rickards, T., (1997). Creativity and Problem Solving At Work, Gower, Aldershot. 9) Siemens A (2012) About us [Online]. Available at: , [Accessed March 15th, 2014]. 10) Siemens B (2012) Annual Report 2012 [Online]. Available at: , [Accessed March 15th, 2014]. 11) Teece, D. J., Pisano, G., Shuen, A. (1997) Strategic Management Journal, vol. 18, No. 7, pp. 509-533. 12) Tidd, J.,Bessant, J., (2009), Managing Innovation: Integrating Technological, Market and Organizational Change 4th Edition. John Wiley & Sons Ltd, Chichester. 13) Wernerfelt, B., (1984). The Resource-Based View of the Firm. Strategic Management Journal, 5, (2), pp. 171–180. Appendix 1 - Open Innovation. The information above obtained from the Siemens Annual Report 2012. (Siemens B, 2012)

You May Also Find These Documents Helpful

  • Good Essays

    References: Bateman, T. & Snell, S. (2009) Innovating and Changing, Management (pp. 329-330). The McGraw-Hill Companies, Inc.…

    • 379 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Law 421 Week 3 Analysis

    • 809 Words
    • 4 Pages

    The team is to recap what was learned from last week’s assignments, readings, and discussion from class. As a team, each member ranked the six factors of innovation, and a final ranking was agreed upon. A brief description of the assignment will be discussed, highlighting the outcome. Innovation is essential for businesses to remain competitive, and the business not promoting innovations are losing portions of the market. The team learned the Seven Innovation rules to help us rank the six factors of innovation. The rules provided an understanding of the importance innovation plays in an organization to grow and survive in the technology world that exists. The conclusion will highlight the differences between standard…

    • 809 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    White, M.A, & Bruton, G.D. (2011). The Management of Technology & Innovation: A Strategic Approach (2nd Ed.). Mason, OH: South-Western/Cengage Learning.…

    • 1719 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    References: Almirall, A., & Casadesus-Masanell, R. (2010). Open Versus ClosedInnovation: A Model of Discovery and Divergence. Academy of ManagementReview, 35(1), 27-47.…

    • 1206 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    White, M., & Bruton, G. (2007). The management of technology and innovation: A strategic approach. Mason, OH: Thomson.…

    • 1460 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    4. (Barney, J.B. (1991), "Firm resources and sustained competitive advantage", Journal of Management, Vol. 17, pp. 99-120).…

    • 1284 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Siemens is a huge 155 year old international $77 billion German based companionship operating from side to side 16 big business units by means of one of the world's main infrastructure, electronic and engineering corporation and 1200 fully merges supplementaries in additional than 190 countries, which are sprint by 484,000 workers.…

    • 793 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Siemens is a German multinational conglomerate company headquartered in Munich, Germany. It is the largest Europe-based electronics and electrical engineering company.[1] Siemens is organised into six main divisions: Industry, Energy, Healthcare, Equity Investments, Siemens IT Solutions & Services and Siemens Financial Services.…

    • 671 Words
    • 3 Pages
    Powerful Essays
  • Powerful Essays

    Siemens Swot

    • 1630 Words
    • 7 Pages

    Siemens AG was founded in 1847; it is a German company, with its headquarters in Munich. They work in the technological sector, more specifically in the industry, energy and healthcare. In the first case, the industry sector, Siemens work in specific areas such as automation and lighting. More so, they also handle services to building and mobility solutions. Solutions for plant business, industrial solutions and transportation systems have become a great deal for this company. Moving to the energy category Siemens plays a big role, they outfit solutions for the generation, transmission and distribution of power. It also participates in the oil and gas industry by extracting, converting and transporting oil and gas. As we already mention, Siemens also perform in the healthcare division by developing, manufacturing and marketing therapeutic and diagnostic systems.…

    • 1630 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Resource Based View

    • 2615 Words
    • 11 Pages

    It is only recently, in the last 20 years that organizations have started using the resource based view approach on strategy. Nowadays, they view it as the most important key development in international business research and strategic management, an approach that gives a coherent vision based on a firm's capabilities to help determine the strategic resources necessary for the firm's survival and growth within a particular market place.…

    • 2615 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Siemens

    • 3727 Words
    • 12 Pages

    Werner von Siemens laid the foundation for something very special in 1847: A global company with the power and experience to master and to emerge even stronger from major crises of all kinds. A company whose culture aims for stability. A company that remains true to its basic values while making changes to sustain itself in international competition. A company with everything it needs to stay on top. Today, more than 150 years after its founding, Siemens is one of the world’s largest and most respected companies in the field of electrical engineering and electronics. Its more than 400,000 employees develop and manufacture products, design and create systems and plants, and provide customized services. The company supports customers in some 190 countries with innovative technologies and wide-ranging expertise. In fiscal 2004, Siemens generated sales of more than €75 billion and net income of over €3 billion in its six business areas Information and Communications, Automation and Control, Power, Transportation, Medical, and Lighting. Siemens stands for performance and has committed itself to “Go for Profit & Growth.” All Siemens employees worldwide are working to achieve these goals with full commitment and team spirit. The goals are the engine that drives the thinking and action of all our employees. Siemens’ world-leading position is guaranteed for the future by three company-wide programs: Innovation, Customer Focus, and Global Competitiveness. The company is building on its traditional strengths: its robust business portfolio, strong power of innovation, intensive customer orientation, global presence and sound financial management. At a glance Siemens (Berlin and Munich) is a global powerhouse in electrical engineering and electronics. The company has 434,000 employees working to develop and manufacture products,…

    • 3727 Words
    • 12 Pages
    Powerful Essays
  • Better Essays

    Open Innovation

    • 4210 Words
    • 12 Pages

    Chesbrough, H.W. (2003). Open Innovation: The new imperative for creating and profiting from technology. Boston: Harvard Business School Press…

    • 4210 Words
    • 12 Pages
    Better Essays
  • Good Essays

    Improving the NPD Process by Applying Lean Principles: A Case Study Bimal P. Nepal, Texas A & M University Om Prakash Yadav, North Dakota State University Rajesh Solanki, RTI International Metals Abstract: This article extends the new product development (NPD) literature by presenting a case study of a lean product development (LPD) transformation framework implemented at a U.S. based manufacturing firm. In a departure from typical LPD methods, in this article the design structure matrix and the cause and effect matrix are integrated into the lean transformation framework, allowing analysis of the underlying complexity of a product development (PD) system, and thus facilitating determination of the root causes of wasteful reworks. Several strategies to transform the current PD process into a lean process are discussed.…

    • 12639 Words
    • 51 Pages
    Good Essays
  • Powerful Essays

    References: Certo, C. S., & Peter, P.J.,(1995) Strategic Management. Concepts and Applications. 3rd edition. Willian Schoof.…

    • 5635 Words
    • 23 Pages
    Powerful Essays
  • Powerful Essays

    project management

    • 2162 Words
    • 9 Pages

    2. Johnson, G., Scholes, K. and Whittington, R. (2008) Exploring Corporate Strategy: Text and Case. 8th ed. England: Prentice Hall.…

    • 2162 Words
    • 9 Pages
    Powerful Essays