This checklist invites you to consider a website under eight different sets of criteria. Not all these criteria may be relevant to your website and some of the issues mentioned within the criteria groups may also not be directly applicable to your particular website. Where this is the case you should tailor the checklist to suit your own exact requirements.
The checklist is best used in a comparative way Therefore it is suggested that you record the scores concerning your own website in the first column and use the other columns to score up to three other relevant websites. Adding up the total of the scores for each section for each column will give a very rough indication of the effectiveness of each website.
From the results you will be able to see how your website compares with your chosen comparison sites and can highlight the areas that require attention. The review should be repeated periodically to see how your site has improved/maintained its ratings.
Score each Website issue out of 10 where 0 is not available at all, 1 is extremely poorly represented and
10 is extremely well represented. The issues with an asterisk are generally considered to be detrimental to most websites and thus if they are applicable to the sites you are reviewing you might decide to allocate a negative score where -1 acknowledges that the feature is a minor distraction/irritant and -10 indicates a major distraction/irritant.
Some of these issues cannot be properly addressed with a single visit to the website and thus sufficient time should be put aside to complete the comparative review. At least a half a day is required to complete the direct comparison of three sites. A further period of time is required to see how long it takes to receive information that has been requested etc.
Copyright MCIL 2001
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1. FIRST IMPRESSIONS
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