Situation Analysis: Uber
INTRODUCTION
Uber is an American Technology company which has headquarters in San Francisco, California , United States. Uber is providing its services in 633 cities worldwide. It is formerly called Uber cabs. It is a privately held company. It was founded on march 2009 ; 8 years ago. The founders of uber cabs are Travis Kalanick Garrett Camp. Uber driversuse their own cars although drivers can rent a car to drive with uber. Uber has more than 12,000 number of employees working for the company. The official website of uber is www.uber.com.
Started as Uber Cab by Travis Kalanick and Garrett Camp in the year 2009, it is now an American Multinational company working as an online transportation network known as Uber Technologies Inc. It market …show more content…
Its business model has been copied by several other companies and formed a trend called Uberification (Yang, Yang and Wong, 2012).
Situation Analysis
An organization needs to examine and make changes as according to the internal and external environmental factors that may affect company’s performance. SWOT is an organized planning tool which is used here to identify and evaluate issues related to various environments for Uber:-
Strength
Uber is a well-known brand
Uber has a huge number of vehicles for servicing its customers
The competition level is very low.
Dispatcher for services is not required as the whole interaction takes place between the driver and customer which reduces the operational cost
Dual rating system of Uber enhances safety and trust
In comparison to traditional taxi, the charges of Uber is quite low (Vanek, Mikolas and Zvakova, 2012).
Weaknesses
The business idea is too easy to get copied by competitors.
The loyalty of drivers is quite low for Uber due to lack of real communication and connection
Customer’s loyalty ratio is also low as their no bonding between the company and the customer
Uber’s business model is very unpredictable (Belwal, Minhans and Al-Balushi, …show more content…
“Transportation needs to be reliable as running water for all, in all the parts of the world,” is what Uber’s version for its customer. This makes it clear that for Uber anyone who wants to go from one place to another within the city is the target customer. Initially in the starting, Uber focused only on the customer segment that was wealthy. But now at the present day, Uber served anyone who needs its service and ready to pay for it. This has helped a lot in increasing the number of customers for Uber (Batt, Nohara and Kwon,
Uber is an American Technology company which has headquarters in San Francisco, California , United States. Uber is providing its services in 633 cities worldwide. It is formerly called Uber cabs. It is a privately held company. It was founded on march 2009 ; 8 years ago. The founders of uber cabs are Travis Kalanick Garrett Camp. Uber driversuse their own cars although drivers can rent a car to drive with uber. Uber has more than 12,000 number of employees working for the company. The official website of uber is www.uber.com.
Started as Uber Cab by Travis Kalanick and Garrett Camp in the year 2009, it is now an American Multinational company working as an online transportation network known as Uber Technologies Inc. It market …show more content…
Its business model has been copied by several other companies and formed a trend called Uberification (Yang, Yang and Wong, 2012).
Situation Analysis
An organization needs to examine and make changes as according to the internal and external environmental factors that may affect company’s performance. SWOT is an organized planning tool which is used here to identify and evaluate issues related to various environments for Uber:-
Strength
Uber is a well-known brand
Uber has a huge number of vehicles for servicing its customers
The competition level is very low.
Dispatcher for services is not required as the whole interaction takes place between the driver and customer which reduces the operational cost
Dual rating system of Uber enhances safety and trust
In comparison to traditional taxi, the charges of Uber is quite low (Vanek, Mikolas and Zvakova, 2012).
Weaknesses
The business idea is too easy to get copied by competitors.
The loyalty of drivers is quite low for Uber due to lack of real communication and connection
Customer’s loyalty ratio is also low as their no bonding between the company and the customer
Uber’s business model is very unpredictable (Belwal, Minhans and Al-Balushi, …show more content…
“Transportation needs to be reliable as running water for all, in all the parts of the world,” is what Uber’s version for its customer. This makes it clear that for Uber anyone who wants to go from one place to another within the city is the target customer. Initially in the starting, Uber focused only on the customer segment that was wealthy. But now at the present day, Uber served anyone who needs its service and ready to pay for it. This has helped a lot in increasing the number of customers for Uber (Batt, Nohara and Kwon,