Situational Analysis of Head & Shoulders Shampoo

Head and Shoulders is a product of Proctor &
Gamble (P & G)

P&G is a multinational consumer goods company headquartered in Cincinnati, Ohio, USA

The company was established by William Procter and James Gamble on October 31, 1837.

P&G established its India subsidiary “P&G
India” in 1964

serving over 650 million customers in India Currently P&G India is present in the following market segments:-

 Beauty and Grooming  Healthcare  Baby care & Family Home care  Fabric care  Snacks & Pet care

Purpose:“Touching lives, improving life”

Fresheners

Sanitary Napkins

Detergents

Battery

Women skin care

Disposable diapers

Product
Shampoo Toothbrush

Men Grooming

Respiratory Health care Hair color

2.0

Situational Analysis

SWOT analysis Strengths:-

• Established company in India • Various brands are known to people • Strong distribution network • Availability of products in different sizes

Weaknesses:-

• • • •

Less proliferation in rural market Always lagging w.r.t Clinic All Clear increase in usage of shampoo due to increase in awareness increasing real income of population will help in the growth of shampoo market

Opportunities:-

Threat:-

• • •

Economic condition of India is not very stable due to the world economic situation and Indian political situation Indian shampoo market is becoming very competitive Other herbal products which can replace shampoo

PESTEL Analysis • Political:- If the current situation deteriorates to political instability, then the company may have to reduce their business and investments in India, thereby affecting shampoo product line.

• Economic:- Because of the growth in the

real income more people will be able to buy premium segment shampoos like H&S.

• Social:- Due to the social developments

and awareness people started using shampoo more frequently. This will add more revenue to shampoo sales. • Technological:- No recent effects. •