SM Report

Table of Contents 1. Background Information..................................................................................................... 2 2.Macro-environment Analysis........................................................................................................2 2.1 Political factor ...............................................................................................................................3 2.2 Social factor ...................................................................................................................................3 2.3 Economic Factor ...........................................................................................................................3 2.4 Environmental factor...................................................................................................................4 2.5 Analysis of factors.........................................................................................................................4 3.Porter’s Five Forces............................................................................................................... 5 3.1 Threat of new entry......................................................................................................................5 3.2 Bargaining power of buyers .......................................................................................................5 3.3 Threat of substitutes ....................................................................................................................5 3.4 Bargaining power of suppliers...................................................................................................6 3.5 Extent of rivalry between competitors.....................................................................................6 3.6 Interconnectedness of the