Small Business Marketing Stradegy
Small-Business Marketing Strategy
Ricky Branch
Strayer University
BUS330
Prof. Beverly Williams
11 August 2012
Small-Business Marketing Strategy
Marketing Strategy in a Small Business A small business is one that mainly has an independent ownership and operation. Its operation is organized for profit and has no dominant field. The number of employees in a small business depends on industry or rather its operation and standards size of its eligibility. A small business can have all levels of operations just as a large scale firm can hold (Stanberry, 2009). The only difference between the two is the number of employees, the annual receipts and the construction. For instance, the number of employees in a small business manufacture or wholesaler ranges from 500 to 1500 depending on the product being manufactured or provided. A small business may also not exceed annual receipts of $ 2.5 to $ 21.5 million from its services depending on the service at hand (Pinson, 2006). Under construction, a small business mainly ranges from $13.5 to $17 million in general construction and annual receipts depending with the type of construction. Therefore, the role of a small business enterprise is the same as that of a large scale. In many cases, the large businesses and firms have their originality from the small business. When an individual develops a thought of investing, he mainly starts with a small business where he remains as a sole proprietor. As his business grows, he adds more constructions and call for additional employees. The annual receipts and output continue to increase. Eventually a small business becomes a large scale with high output and receipts. A small business develops into a large business by acquiring more customers. This is enhanced by effective marketing strategies. Therefore, a small business needs to aim at satisfying its customers to maintain and increase the customer flow. It is necessary for an
Ricky Branch
Strayer University
BUS330
Prof. Beverly Williams
11 August 2012
Small-Business Marketing Strategy
Marketing Strategy in a Small Business A small business is one that mainly has an independent ownership and operation. Its operation is organized for profit and has no dominant field. The number of employees in a small business depends on industry or rather its operation and standards size of its eligibility. A small business can have all levels of operations just as a large scale firm can hold (Stanberry, 2009). The only difference between the two is the number of employees, the annual receipts and the construction. For instance, the number of employees in a small business manufacture or wholesaler ranges from 500 to 1500 depending on the product being manufactured or provided. A small business may also not exceed annual receipts of $ 2.5 to $ 21.5 million from its services depending on the service at hand (Pinson, 2006). Under construction, a small business mainly ranges from $13.5 to $17 million in general construction and annual receipts depending with the type of construction. Therefore, the role of a small business enterprise is the same as that of a large scale. In many cases, the large businesses and firms have their originality from the small business. When an individual develops a thought of investing, he mainly starts with a small business where he remains as a sole proprietor. As his business grows, he adds more constructions and call for additional employees. The annual receipts and output continue to increase. Eventually a small business becomes a large scale with high output and receipts. A small business develops into a large business by acquiring more customers. This is enhanced by effective marketing strategies. Therefore, a small business needs to aim at satisfying its customers to maintain and increase the customer flow. It is necessary for an
References: Antion, T. (2005). The ultimate guide to electronic marketing for small business: Low-cost/high-return tools and techniques that really work. Hoboken, N.J: John Wiley & Sons. Pablos, P. (2011). Electronic globalized business and sustainable development through IT management: Strategies and perspectives. Hershey, PA: Business Science Reference. Pinson, L. (2006). Steps to small business start-up: Everything you need to know to turn your idea into a successful business. Chicago: Kaplan. Reedy, J. (2004). Electronic marketing: Integrating electronic resources into the marketing process. Mason, Ohio Thomson/South-Western. Stanberry, S. A. (2009). Federal contracting made easy. Vienna, VA: Management Concepts, Inc. Tate, C. (2010). Marketing Your Small Business for Dummies. Hoboken: John Wiley & Sons. Warner, R. (2009). Save your small business: 10 crucial strategies to survive hard times or close down & move on. Berkeley, Calif: Nolo.