1. Introduction: Smartphone Usage
Mobile phones nowadays are addressed as smartphone as they offer more advanced connectivity and computing ability than a normal cell phone. The term smartphone refers to a programmable mobile phone that offers advanced capabilities and features that help individuals in their daily work and personal life (Euromonitor, 2010). Smartphone basically is the combination of both cell phone and a PDA. 70% of the world’s population own at least one mobile phone. In a telephone survey, 83% of respondents said that they owned a cell phone and 35% of the 2,277 U.S. adults said that they owned a smartphone. Literately, a smartphone is a handheld computer, as it is powerful enough to deliver various functionalities comparable to a computer. The release of dual-core processors smartphone recently has further reaffirmed this assertion. A research on 5013 US adult smartphone Internet users at the end of 2010 reveal the types of smartphone users. i. General Smartphone Usage: Cell phones have been a must have item in daily lives. With the invention of smartphones, owing a cell phone is no longer for calling; it has become a trend and is a substitute for computers, telephone and PDA. 81% uses smartphone to browse the Internet, 77% search, 68% use an application and 48% watch videos on their smartphone.
ii. Action-Oriented Searchers: Smartphones is used to find wide variety of information and to navigate the mobile internet. Search engine websites are the most visited websites with 77% of US smartphone users citing this.
iii. Local Information Seekers: Smartphone is convenient because it users can easily access to information through internet and software provided. 95% of US smartphone users have looked for local information.
iv. Purchase-driven Shoppers: Smartphones has been relatively useful for women because it provides shopping tools, from comparing prices, finding more product information to locating a