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Sneaker Business Model

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Sneaker Business Model
My Mission is to create an environment where sneakers are not just something to put on your feet. Sneakers are not a fad. Sneakers are a way a life and is a sub culture of hip hop fashion. My goal is to turn this lifestyle into a business and contribute to the sneaker world by promoting and customizing kick's to keep this movement positive forward direction.
I am creating a sneaker customization service that will also double as a sneaker store. The customization service will be available to male and females. Shoe sizes will range from size: 5-14. My service will offer the brands of Adidas and Nike to choose from. The models we will customization will be the Adidas "superstar shell toe", the Nike "air force 1", the Nike "dunks" and
…show more content…
As crazy as it may sound, there are differences that aren't addressed directly, but are understood through conversations, a person's appearance, and so on. Sneaker heads have their own ways of figuring that out. Camille states, "the whole process of buying, reselling, trading, collecting, discussing, analyzing, blogging, worshipping, scoping, hoarding, storing, and rocking them is what's called the sneaker game," which leads us to how people got the term, sneakerhead. Sneakerheads, for the most part, are considered educated consumers, able to name-drop the history, background, and designer of a particular shoe. But burgeoning popularity tends to breed ignorance. The early-adopters of sneaker culture were originated in New York City, London, Hong Kong, and Tokyo". Life, love and sneakers Camille Dodero. "They're sneakerheads. The whole process of buying, reselling, trading, collecting, discussing, analyzing, blogging, ogling, worshipping, scoping, hoarding, storing, and rocking them is what's called the sneaker game. And with easily accessible online fashion-hype builders like HypeBeast.com (tagline: IT'S AN ADDICTION) and Niketalk.com, it's being played now more than …show more content…
The die hard fashionist that Pharrell is, has and holds his incredible reputation in the fashion industry, known to have made skateboarding gear actually sexy and trendy. "Fashion for Pharrell is a lifestyle," adds celebrity stylist June Ambrose. "Clothing for him is like second skin. It's like the early days of hip-hop when artists didn't need stylists. He knows how to translate fashion." Turning his passion into profit, Pharrell created Billionaire Boys Club, an apparel line which includes jeans, tees, hoodies, and varsity jacket that can sells across the board. He also released a hyped sneaker called ice cream. There's no end to Pharrell Williams' success in life.[Miami sound machine: Pharrel Williams]. Pharrel is my inspiration for starting my home based

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