Preview

What Role Does Sneakers Play In Today's Society

Good Essays
Open Document
Open Document
299 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
What Role Does Sneakers Play In Today's Society
Sneakers play a big role in today’s society. Sneakers are very popular. They come in all shapes and sizes. The sneaker business is a 22 billion dollar business. People from all over the world have and collect sneakers. Jordan Geller has 2500 pairs of shoes and his shoe collection is priced at 1 million dollars. That is why people like sneakers and collect them. Furthermore, the sneaker business is a 22 billion dollar business. Billion with a b. “ The sneaker business in the United States alone is 22 billion dollars as of 2013 “ as stated in paragraph 9. Probably now in 2017 it is probably pretty close to 25 billion dollars. That is how the sneaker business is doing very well. Next, people from all over the world have and collect
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Jordan vs Nikes
    • 825 Words
    • 4 Pages

    Jordan vs Nikes

    Once Michael Jordan wore the famous Jordan shoes, every person who played basketball wanted them. There’s no competition when you compare Jordan shoes with others, not even Nike can compete against Jordan. Even though Nike throughout the Years has made some great quality shoes, shoe fanatics have wanted Jordan shoes more than ever since Michael Jordan flew from free-throw line with his own pair of Jordan retro 3’s. The different attributes that Nike and Jordan have are material and style, popularity, and lastly is on the court performance. Everyone wanted to be like Mike and the shoes were the key to that dream.…

    • 825 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Sneaker Beats Product Launch Week 2

    • 1066 Words
    • 4 Pages

    Sneaker Beats Product Launch Week 2

    Nike dominates the sports footwear market with a product line that caters to a variety of sports.…

    • 1066 Words
    • 4 Pages
    Better Essays
    Read More
  • Better Essays

    Tim Jordan Persuasive Essay
    • 1151 Words
    • 5 Pages

    Tim Jordan Persuasive Essay

    During his time playing basketball Jordan had many endorsements none bigger than his Nike deal which changed the landscape of how endorsements worked in the NBA. “Jordan took the court his rookie year in 1984 in a pair of red and black Air Jordan’s, which matched the Bulls’ uniforms, but did not feature any white per NBA protocol. The league banned the shoes and fined Michael $5,000 every game for wearing them. Nike covered the fines and capitalized on the attention” (Badenhausen). Jordan continued to wear the Nike air Jordan shoes, then eventually get rid of the protocol and players were allowed to wear any shoe the player show fit. Air Jordan franchise yielded more than 100 million dollars in March 1985. According to SportsOnesource a retail tracking firm “In 2012, the Jordan brand sold $2.5 billion worth of shoes at retail. . . Air Jordan’s made up 58 percent of all basketball shoes bought in the U.S. and 77 percent of all kids ' basketball shoe”…

    • 1151 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Air Jordan's Impact On American History
    • 967 Words
    • 4 Pages

    Air Jordan's Impact On American History

    Compared to when Jordan's first came out, the quality has risen drastically. Due to the good quality, sales of the jordan brand have increased. With this in mind consumers are becoming less conscious of their spendings. It has made an impact on American History in the sneakerhead culture.…

    • 967 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Differences Between Jordan And Adidas
    • 391 Words
    • 2 Pages

    Differences Between Jordan And Adidas

    Jordans have always been the top dollar shoe since Michael Jordan released them in 1985. Jordans aren't expensive for no reason and there are a lot that…

    • 391 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Michael Jordan Brand Analysis
    • 749 Words
    • 3 Pages

    Michael Jordan Brand Analysis

    “He has more than 23 million followers on Facebook and a huge endorsement deal with commercial partners such as Gatorade, Hanes, 2K Sports, and Nike” (Cortsen, 2013) “According to Kenneth Cortsen the Jordan brand has a 10.8 percent share of the overall U.S. shoe market which makes it the second biggest brand in the country and more than twice the size of Adidas” (Cortsen, 2013). “According to the article by Kenneth Cortsen, as posted in 2013 three out of every four pairs of basketball shoes sold in the U.S. are Jordans, while the other 86.5 percent of all the basketball shoes sold over $100 are Jordan” (Cortsen, 2013). People are not just loving Michael himself but his clothing line and shoes are in fact fashionable. To me it sounds as if Jordans are on the road to becoming one of the world’s most popular shoes…

    • 749 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Toms Shoes Epedemic
    • 1280 Words
    • 6 Pages

    Toms Shoes Epedemic

    In the past year of September, TOMS sold over one million pair of shoes. His company is becoming more successful, and…

    • 1280 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    Nike's Advertising Campaign
    • 740 Words
    • 3 Pages

    Nike's Advertising Campaign

    Nike has striven to become the world's largest marketer of athletic footwear. Nike products are sold throughout a large amount of retail stores. Their products are also available online for purchase. The company Nike is known to operate and facilitate domestically and overseas. From previous experience shopping with Nike they are known for having great products and a numerous selection of items to choose from. They include a large variety of athletic shoes for all ages and genders. Nike shoes also come in different styles to fit everyone’s needs. People can purchase running, training, and basketball shoes, and all other sporting goods from Nike. Clothing is also one of Nike’s biggest selling items. The company offers t-shirts,…

    • 740 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Air Jordan Basketball Shoes
    • 487 Words
    • 2 Pages

    Air Jordan Basketball Shoes

    Nike, the parent company of Jordan, releases the new editions of the shoes on rare occasions, which thus makes new releases a competitive and limited outing. Nike has implemented a raffle system, which allows prospective customers to enter an online lottery. If entered in the raffle and selected, the customer can then be able to purchase a pair of Air Jordans on its release date. The retail prices of buying a new pair of Air Jordans ranges from anywhere between $150 to $400; however, the resale of the iconic sneakers go for more. Because of this exclusiveness, Air Jordans have become less like basketball shoes and more like fashion statements, a product that consumers seem to believe will inherently improve their status amongst peers. With Michael Jordan’s fame as a six-time NBA champion, it is only fitting that the brand uses his celebrity power to suade prospective buyers, as seen in the company’s advertising campaigns. As a result of this exclusivity and celebrity power, people have begun to see obtaining Jordan sneakers as a necessity, as a matter of life or death. In 2012, Joshua Wood, a young man from Houston, was murdered over a pair of Air Jordan XIs. Wood and a friend purchased many pairs of the highly coveted sneakers, only to be confronted by shooters when exiting the mall. Suffice to say, the case of Joshua Wood is not the only crime committed over a pair of Jordan sneakers - there have been more, and may continue to be if the Jordan brand continues to advertise its exclusiveness and ability to be a status…

    • 487 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Sneaker Reselling Research Paper
    • 735 Words
    • 3 Pages

    Sneaker Reselling Research Paper

    Sneaker reselling is buying sneakers at a certain price and selling it for higher. The most popular sneakers people buy in hopes to sell at a higher price to make a profit are Yeezys and Jordans. Yeezys which are designed by Kanye release only a few times a year, in very limited quantities which causes a very high demand for them. Jordans are designed by the legend, Michael Jordan. I used this concept of sneaker reselling to accumulate profits of over fifty thousand dollars at the age of sixteen.…

    • 735 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Sneakers the movie: Ethical debate
    • 558 Words
    • 3 Pages

    Sneakers the movie: Ethical debate

    The master key, the ultimate locks pick the skeleton key; regardless the names, all are deadly to any government in the hands of the “wrong” person. Marty Bishop shares my ethical identity, he loves the thrill of breaking into a secure building and cracking the impossible codes of life, but at the same time he does it to help people, this tactic is also known as White-hat hacking.…

    • 558 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Sneakers In The 1800s
    • 609 Words
    • 3 Pages

    Sneakers In The 1800s

    It’s amazing how an everyday item invented to protect feet has sold so well, it raised $22 billion in the year of 2013. The sneaker, dating back to the early 1800s, was one of the least expected items to achieve mass popularity. Sneakers have achieved immense popularity since they were first manufactured. Sneakers originated back in 1830. There are people who collect shoes known as sneakerheads. Famous people draw attention to these shoes. Over time, sneakers have received large amounts of exposure.…

    • 609 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Sneakers History
    • 574 Words
    • 3 Pages

    Sneakers History

    The “sneaker” has changed many times throughout it’s history. Some people wonder what the appeal is for many people. There is a very interesting history of the sneaker, and the gained popularity through their history. Another reason is that some people buy shoes for their collecting purposes, which is good for the sneaker business. People may buy sneakers because they want their favorite athlete’s signature or model shoe, or the athlete is promoting the shoe, so people like that they can be similar to that athlete by buying their shoe. There are many reasons people bu sneakers.…

    • 574 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Sneakers Research Paper
    • 446 Words
    • 2 Pages

    Sneakers Research Paper

    Sneakers have become an obsession for many and people would people would pay thousands for a pair of gaudy shoes worn by their idols. In an article called “Calling All Sneakerheads!”, the text explains, “According to Forbes magazine, the sneaker business in the United States totaled $22 billion in 2013, and sneakerheads [people obsessed with sneakers] accounted for 5 percent, or 1.1 billion, of that business.” Sneakerheads buy shoes that are either special addition or worn by their idol and they’ll keep the shoe forever. They might not even ever wear the shoe even if it fits.…

    • 446 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Sneakers Popularity
    • 524 Words
    • 3 Pages

    Sneakers Popularity

    Some people have came so obsessed they are known as “sneaker heads.” Sneaker heads buy, trade, sell, and talk about sneakers. The craze started in the 1970’s. Today sneaker heads attend auctions, listen to online sneaker talk shows and go to conventions. The passage called “Calling all sneaker heads” it had stated “ They listen to online sneaker talk shows and use social media to share news about upcoming releases. They take part in auctions and browse boutique sneaker stores. In addition sneaker heads attend large conventions. You could make a profit if you had something an sneaker head really wanted. This concludes the finale point on the popularity of sneakers.…

    • 524 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics