Michael Jordan Brand Analysis

Everyone knows the world’s greatest basketball player Michael Jordan also has one of the highest sold brands and apparels. Soon Jordan will be 50 years old, and even though he is out of the NBA the economic impact of his commercial success is still felt worldwide. In the early 1980s Jordan came into the NBA, back then athletes did not have their own brands, they were not a business, and endorsements were hard to come by, but Jordan changed all that (unsportsmanlike.ca). As noted in New York PRNewswire article on June 1st, they stated that the estimate sold was about $10 billion and counting (PRNewswire). The Jordan brand endorses companies like the NBA, Nike, and Air Jordan. Included in the branded products Jordans sold things like socks, clothing,
“He has more than 23 million followers on Facebook and a huge endorsement deal with commercial partners such as Gatorade, Hanes, 2K Sports, and Nike” (Cortsen, 2013) “According to Kenneth Cortsen the Jordan brand has a 10.8 percent share of the overall U.S. shoe market which makes it the second biggest brand in the country and more than twice the size of Adidas” (Cortsen, 2013). “According to the article by Kenneth Cortsen, as posted in 2013 three out of every four pairs of basketball shoes sold in the U.S. are Jordans, while the other 86.5 percent of all the basketball shoes sold over $100 are Jordan” (Cortsen, 2013). People are not just loving Michael himself but his clothing line and shoes are in fact fashionable. To me it sounds as if Jordans are on the road to becoming one of the world’s most popular shoes
We are not trying to convince anyone to buy Jordans, but if you sit around and think about it you may want a pair or two because they are fashionable, and long lasting. Jordan knew exactly what he was doing when he decided to make this brand. It is a great way for him to be remembered in the world other than basketball, and people will forever know his name. Each one of my group members all have at least one pair of Jordans, and we love them. These shoes are as many people say expensive but we believe that the shoe itself is worth it. No matter if it is Jordan shoes, cologne, shorts, games, under garments, shirts or socks we will be on Jordan side as a strong customer of this wonderful brand. Michael Jordan you sir have a gem on your hand and this product will not only last a lifetime on my feet but you will last a life time in our hearts, so why not go out and buy yourself a pair of these amazing shoes we like to call