Social Factors Affecting the Business Enviroment and People Around It
Socio-Cultural Factors
Introduction
Socio-cultural is based on the idea that the society and culture shape cognition. Social customs, values, beliefs and language are all part of what shapes a person’s identity and reality. According to this approach, what a person thinks is based on his or her social-cultural background. There are many factors which affect the organizations either internally or externally. These factors include demography, cultural values, changing roles of women, level of education, changing lifestyle and so on. They play a big part in shaping the organisation in terms of its roles, operation and functions that are practiced within the organisation.
Education and Language
The average level of education in a society affects the interests and sophistication of consumers. For example, in a community in which a high percentage of potential customers have some form of post-secondary education, small-business owners might use more details and explanations while advertising and promoting products. The spoken language of the community is a decisive factor on the labeling and advertising of the products. Consider the foreign language skills in the society while advertising. For example, in Washington, D.C., different transportation companies use English and Spanish on their brochures.
In a particular market segment, where certain products are marketed, education and language have a bigger influence on that segment, especially on the taste and preferences of the products customers that would prepare.
For example, the introduction of latest Internet Digicel Phones (Galaxy 3G) might need some form of education for users to read the contents and the language written on pamphlets or manuals to use this user-friendly product.
There are cultural language barriers, especially in our country (PNG); we cannot read Chinese language to understand the features on the cell phone, likewise other languages. But English is the international language that we
Introduction
Socio-cultural is based on the idea that the society and culture shape cognition. Social customs, values, beliefs and language are all part of what shapes a person’s identity and reality. According to this approach, what a person thinks is based on his or her social-cultural background. There are many factors which affect the organizations either internally or externally. These factors include demography, cultural values, changing roles of women, level of education, changing lifestyle and so on. They play a big part in shaping the organisation in terms of its roles, operation and functions that are practiced within the organisation.
Education and Language
The average level of education in a society affects the interests and sophistication of consumers. For example, in a community in which a high percentage of potential customers have some form of post-secondary education, small-business owners might use more details and explanations while advertising and promoting products. The spoken language of the community is a decisive factor on the labeling and advertising of the products. Consider the foreign language skills in the society while advertising. For example, in Washington, D.C., different transportation companies use English and Spanish on their brochures.
In a particular market segment, where certain products are marketed, education and language have a bigger influence on that segment, especially on the taste and preferences of the products customers that would prepare.
For example, the introduction of latest Internet Digicel Phones (Galaxy 3G) might need some form of education for users to read the contents and the language written on pamphlets or manuals to use this user-friendly product.
There are cultural language barriers, especially in our country (PNG); we cannot read Chinese language to understand the features on the cell phone, likewise other languages. But English is the international language that we