Social Influence Norms Behavior
Social influence aims at developing pro-norm behavior by the distribution of social rewards or punishments. Particularly, social influence involves “connecting interests, attitudes and beliefs in one ‘attitude system’ to those in some other attitude system”.
The dynamics related to the development of social influence mechanisms are basically started by the actor’s cognitive discomfort associated with 1) the perceived divergence with the norms of the group; 2) the sense of comfort that comes from interacting with others with whom she/he is perceived to share traits (social liking) leads to an increased willingness to comply with the requests of the rest of the actors.
The dynamics that have just been explained are the result of two main interrelated
The dynamics related to the development of social influence mechanisms are basically started by the actor’s cognitive discomfort associated with 1) the perceived divergence with the norms of the group; 2) the sense of comfort that comes from interacting with others with whom she/he is perceived to share traits (social liking) leads to an increased willingness to comply with the requests of the rest of the actors.
The dynamics that have just been explained are the result of two main interrelated