social media
social media Disadvantages
Social media has become the new frontier for businesses to implement their marketing strategies. With a low barrier to entry and multiple platforms to utilize, social media offers unparalleled opportunities for companies to reach customers and establish brand awareness. However, using these platforms to their full potential isn't always easy and carries a unique set of risks.
While social media can be a powerful marketing tool, it's not entirely risk-free. Fans and followers are free to post their comments on these platforms, exposing your business to the possibility of negative publicity. A quick response can help minimize the damage from these comments, but it can't erase the criticism from your business's page or feed.
Hackers pose another threat to businesses on social media: an attacker can take over a company's page or feed and share false information that can quickly go viral. Even large, respected businesses have fallen victim to hackers; small businesses need to take security precautions when creating passwords and sharing password information with employees.
SADVATAGES
1. Spam.
2. Because it is open, competitors can steal your ideas.
3. It takes effort to separate the noise from the signal.
4. Companies don't have clear goals and objectives on how to use it.
5. Some companies don't see value, therefore put only limited resources into it.
6. Lack of talent, companies think anyone can do it.
1. McDonald's Promoted Trend Goes Wrong
Back in January, McDonald's tried to promote its brand and engage with customers through two promoted trends: #meetthefarmers and #mcdstories.
Unfortunately for McDonald's, many Twitter users decided to post their horror stories at the fast food chain using the second of those hashtags. In essence, McDonald's paid to promote a trend that showered the company in bad publicity. McDonald's later admitted that "#mcdstories did not go as planned.
The problem with
Social media has become the new frontier for businesses to implement their marketing strategies. With a low barrier to entry and multiple platforms to utilize, social media offers unparalleled opportunities for companies to reach customers and establish brand awareness. However, using these platforms to their full potential isn't always easy and carries a unique set of risks.
While social media can be a powerful marketing tool, it's not entirely risk-free. Fans and followers are free to post their comments on these platforms, exposing your business to the possibility of negative publicity. A quick response can help minimize the damage from these comments, but it can't erase the criticism from your business's page or feed.
Hackers pose another threat to businesses on social media: an attacker can take over a company's page or feed and share false information that can quickly go viral. Even large, respected businesses have fallen victim to hackers; small businesses need to take security precautions when creating passwords and sharing password information with employees.
SADVATAGES
1. Spam.
2. Because it is open, competitors can steal your ideas.
3. It takes effort to separate the noise from the signal.
4. Companies don't have clear goals and objectives on how to use it.
5. Some companies don't see value, therefore put only limited resources into it.
6. Lack of talent, companies think anyone can do it.
1. McDonald's Promoted Trend Goes Wrong
Back in January, McDonald's tried to promote its brand and engage with customers through two promoted trends: #meetthefarmers and #mcdstories.
Unfortunately for McDonald's, many Twitter users decided to post their horror stories at the fast food chain using the second of those hashtags. In essence, McDonald's paid to promote a trend that showered the company in bad publicity. McDonald's later admitted that "#mcdstories did not go as planned.
The problem with