Preview

Social Media Marketing

Powerful Essays
Open Document
Open Document
14907 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Social Media Marketing
STRATEGIC HUMAN MANAGEMENT AND DEVELOPMENT

UNIT I

HUMAN RESOURCE DEVELOPMENT

INTRODUCTION
Organizations are increasingly looking at human resources as a unique asset that can provide sustained competitive advantage. The changes in the business environment with increasing globalization, changing demographics of the workforce, increased focus on profitability through growth; technological changes, intellectual capital and the never-endingchanges that organizations are undergoing have led to increased importance of managinghuman resources. In this scenario, a human resource (HR) department that is highlyadministrative has to play the role of a strategic integrator to provide the competitiveadvantage needed for survival. implementation. STRATEGIC HUMAN RESOURCE MANAGEMENT
Strategic human resource management is a complex process which is constantly evolving and being studied and discussed by academics and commentators. Strategic HRMcan be regarded as a general approach to the strategic management of human resources inaccordance with the intentions of the organization on the future direction it wants to take.It is concerned with longer-term people issues and macro-concerns about structure, quality,culture, values, commitment and matching resources to future need.
Kazmi and Ahmad (2001) classify various definitions of strategic human resource management (SHRM) based on strategy-focused, decision-focused, content-focused and implementation- focused approach. According to the strategy-focused approach, which is supported by authors like Mathis and Jackson (1985), and Beer, Spector, Lawrence,
Mills, and Walton (1984), HRM is strategic by its very nature and all its elements have strategic linkages. The decision-focused approach formulated by Devanna et al. (1981) is based on three decision-making levels, namely operational, managerial and strategic and considers HRM at strategic level to be SHRM. According to content-focused approach that is

You May Also Find These Documents Helpful

  • Better Essays

    When it comes to an organization’s strategic development human resources planning plays in an important role. However, the use of human resource management or departments in an organization have been missing from the strategic management process (Sheppeck & Militello, 2000). Human resource departments give managers assistance in how to examine the organization in meeting current and future strategic development. Strategic human resources will focus on meeting the employees and management needs for the organization at the same time.…

    • 1501 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Flow of Theory

    • 356 Words
    • 2 Pages

    Strategic HRM is defined as the development and implementation of human resource processes to facilitate the achievement of the organization’s strategic objectives. Strategic HRM allows an organization to make informed and purposeful actions. Because of strategic HRM, the company now has a clear common vision of why an organization exists which enables better and more effective HRM decisions. HRM activities are now also able to expand awareness of possibilities, identify strength and weaknesses, reveals opportunities and points which are needed to evaluate the probable impact of internal and external forces. A strategic HRM plan which is well designed will allow the HR department to be prepared to cope with changes in external and internal environments.…

    • 356 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    TurboTax has strong name recognition from Intuit’s software Quicken. How did this affect the company’s Twitter strategy?…

    • 444 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Sims (2006) defines Strategic Human Resource Managements as the linking of human resources with strategic goals and objectives in order to improve business performance and develop an organizational culture that fosters innovation,…

    • 964 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Strategic human resource is considered as a term to describe an integrated approach to the development of human resources strategies within a business, which will enable the organization to achieve its goals. (Kramar et al., 1997) It is an approach for making decisions on the intentions and plans of the organization concerning the organization's recruitment and the employment relationship, training, performance management, development, reward and employee relations strategies, policies and practices. HR is also important to being a strategic business partner because it considers as the use of planning, a coherent approach to the design and management of personnel systems based on an employment policy and manpower strategy and often underpinned by a 'philosophy', matching HRM activities and policies to some explicit business strategy and finally seeing the people of the organization as a strategic resource of r the achievement of competitive advantage.…

    • 949 Words
    • 4 Pages
    Good Essays
  • Good Essays

    “It has been argued that a strategic approach to human resource planning is required as a foundation to ensure the alignment between an organisation’s competitive advantages? Hr strategies. Using examples, definitions and appropriate theory and models to illustrate your argument, demonstrate the the role of hr planning can play in achieving successful organisational outcomes.”…

    • 2028 Words
    • 9 Pages
    Good Essays
  • Better Essays

    Human resource management policies and procedures can be effective through critical decisions because the current policies may not concur with the new tendencies. For this new strategies must be put in place to reflect the new tendencies. Indeed human resource management strategies or constraints can affect company policy based upon which law the policies are written for. Different strategies are originated to comply with federal or state laws that control the entity and the strategies may not allow for changes.…

    • 496 Words
    • 2 Pages
    Better Essays
  • Better Essays

    1. 89% of advertisers use free social media tools compared with 71% of agencies, while 81% of…

    • 1500 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    What role does HRM play within the strategic direction of an organisation? Within this essay it will be discussed how the effective management of human resources positively impacts the performance and success and hence direction of an organisation. This opinion has been developed based on the review of numerous peer reviewed academic journal articles and other relevant resources. In order to be able to discuss this topic several key terms must be defined. So what is HRM? Human Resource Management ‘involves the productive use of people in achieving the organisation’s strategic objectives and the satisfaction of individual employee needs’, Stone (2010, p4). Strategic direction is the strategy used by an organisation which identifies the direction it intends to move and the framework for action by which it intends to get there, Stone (2010, p.14). The HR manager plays a pivotal role in linking the organisations most valuable resource of humans to the strategic direction of the organisation and does so through the use of strategic HRM policies and practices.…

    • 1486 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Social media can be used in very creative ways to market goods or services globally. Conducting business in other countries has been accelerated by various media platforms. Global marketing involves many challenges, and also involves a degree of corporate social responsibility.…

    • 1235 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    “Strategic HRM is the process of linking the HR function with the strategic objectives of the organization in order to improve performance.”(Bratton & Gold 2007)…

    • 2427 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    I am writing to explain what I hope your online presence will consist of. In order to make yourselves and your business know in the community I want to create two online profiles on popular social media websites including Twitter and Facebook. The aim for the twitter profile is to show who you are and what your personalities are. To make a well-known and successful business your customers need to know what you are like and how you act. I will compose a number of tweets attempting to outline your personalities. I want made the tweets seem witty and fun to promote your personalities. I have also included tweets which hopefully promote your business sales.…

    • 354 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Human Resources Management (HRM) is the strategic management of the employees, who individually and collectively contribute to the achievement of the strategic objectives of the organization. Assuming that the employees of an organization are individuals with own mental maps and perceptions, own goals and own personalities, own capabilities HRM holds that the organization should be able to employ both individual and group psychology in order to commit employees to the achievement of organizational goals.…

    • 623 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Social Media Marketing

    • 796 Words
    • 4 Pages

    We Live and Do Business by Eric Qualman offers critical insight in how social media marketing is the wave of the future. Qualman argues that “social media touches nearly every facet of our personal and business lives” (xiii). Social media is the new arena for the competitive environment. A competitive environment is defined as a state in which a company must operate, particularly in reference to similar companies. The social media competition itself is an economic regulator of market strength. Social media marketing giants gain market control which can then encourage substandard products and services at elevated prices.…

    • 796 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Social Media Marketing

    • 924 Words
    • 4 Pages

    The article describes the ‘shifting advertising landscape’ (Chase, 2010) that has taken place since the inception of Social Media. With the increased use of technology on a grand scale, advertising has become far less reliant on costly print, television and radio ads. Advertising has taken on a much more easily accessible and far more cost effective nature. Gone are the days of reliance on traditional media for advertising. The computer, wireless telephone and even touch screen mp3 players have become the billboard of today.…

    • 924 Words
    • 4 Pages
    Good Essays