Social Media Marketing Strategies
ISM UNIVERSITY OF MANAGEMENT AND ECONOMICS
MANAGEMENT AND BUSINESS ADMINISTRATION PROGRAMME
BACHELOR STUDIES
ASG Working Group Giedrius Puzas Paulius Kūdakas Edita Lelytė Mantas Riauba
What’s Your Social Media Strategy?
Case study
VILNIUS, 2011
TABLE OF CONTENT Įvadas 3 Predictive practitioner approach 4 The “social media champion.” 6 The “social media transformer” 9 Creative Practitioner Approach 11 Concept of Social Media 13 The Source 15
Social media is a phrase being tossed around a lot these days, but it can sometimes be difficult to answer the question of what is social media. If MySpace is a social media site, and Mag.nolia is a social media site, and Wikipedia is a social media site, then just what is social media?
The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication. In Web 2.0 terms, this would be a website that doesn't just give you information, but interacts with you while giving you that information. This interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as Flixster recommending movies to you based on the ratings of other people with similar interests. Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. Social media, on the other hand, is a two-way street that gives you the ability to communicate too.
It is easy to confuse social media with social news because we often refer to members of the news as "the media." Adding to the confusion is the fact that a social news site is also a social media site because it falls into that broader category. But social news is not the same thing as social media anymore than a banana is the same thing as fruit. A banana is a type of
MANAGEMENT AND BUSINESS ADMINISTRATION PROGRAMME
BACHELOR STUDIES
ASG Working Group Giedrius Puzas Paulius Kūdakas Edita Lelytė Mantas Riauba
What’s Your Social Media Strategy?
Case study
VILNIUS, 2011
TABLE OF CONTENT Įvadas 3 Predictive practitioner approach 4 The “social media champion.” 6 The “social media transformer” 9 Creative Practitioner Approach 11 Concept of Social Media 13 The Source 15
Social media is a phrase being tossed around a lot these days, but it can sometimes be difficult to answer the question of what is social media. If MySpace is a social media site, and Mag.nolia is a social media site, and Wikipedia is a social media site, then just what is social media?
The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication. In Web 2.0 terms, this would be a website that doesn't just give you information, but interacts with you while giving you that information. This interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as Flixster recommending movies to you based on the ratings of other people with similar interests. Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. Social media, on the other hand, is a two-way street that gives you the ability to communicate too.
It is easy to confuse social media with social news because we often refer to members of the news as "the media." Adding to the confusion is the fact that a social news site is also a social media site because it falls into that broader category. But social news is not the same thing as social media anymore than a banana is the same thing as fruit. A banana is a type of