Social Movement Tactics

Tactics have characteristically now become performances in which activist use to advance their cause. Some movements seeking change are increasingly using new forms of tactics so that their messages are more contentious and effective. Some tactics, such as marches, sit-inn and even riots have been used by many different social movement organization and activists over the years to enact change. As some of these tactics have become routinized, some activist, have taken it into their own hands to change tactics so that their message will have a stronger effect.
This past month a viral video was seen by many regarding an animal activist group from the streets of Paris, France. The animal activists’ members went to extreme lengths by branding themselves with red hot irons in a bid to condemn animal abuse, and to promote veganism. The video shows activist wearing nothing but undergarments, some female activist were also shown wearing cattle tags with the number 269 as earrings, later in the video some members were shown being escorted with chains around their necks then soon after were held by other members of their group as other scorched their skin with the number 269. The number burned on their skin, was the
During that time, slaves were seen as property and nothing more. Slave owners would brand their slaves to mark their property and in some cases runaway slaves were branded with the letter “R” to signify that they had previously runaway. This practice on human beings has since been seen as inhumane. Today branding in farm from the norm, animal activist use this method because they know it will bring attention to their cause. This form of civil disobedience has without a doubt gained the attention of many around the world throughout different social media outlets however, to say if it has been effective in changing people’s mind to become vegan has yet to been