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social networking sites
CHAPTER 2
LITERATURE REVIEW
Introduction
The Internet is more than just a means of seeking information. People discovered that the Internet could be used to connect with other people, whether for business or commercial purpose, make new friends, reawaken old friends and long lost relatives. The emergence of social networking sites (SNSs) simplify the whole process as majority of them are free to use, they are easier to use and navigate, because it does not require advanced knowledge and experience of the internet and are made up of a wide array of different formats and topics; this means that just about anyone can connect. Currently, there are hundreds of SNSs that can draw millions of people, with diverse technological affordances. Nearly all sites enable persons to avail pre-existing connections and initiate friendships between strangers. With a rush in the number of people who use or have access to the Internet, SNSs are a must for the Internet community to stay in touch with each other. There are SNSs that have a specific focus. This focus may be on a particular religion, political following, or hobby
Since their introduction, social network sites (SNSs) such as MySpace, Facebook, Cyworld, and Bebo have attracted millions of users, many of whom have integrated these sites into their daily practices. As of this writing, there are hundreds of SNSs, with various technological affordances, supporting a wide range of interests and practices. While their key technological features are fairly consistent, the cultures that emerge around SNSs are varied. Most sites support the maintenance of pre-existing social networks, but others help strangers connect based on shared interests, political views, or activities. Some sites cater to diverse audiences, while others attract people based on common language or shared racial, sexual, religious, or nationality-based identities. Sites also vary in the extent to which they incorporate new information and communication



References: Boyd, D. (2006b, March 21). Friendster lost steam. Is MySpace just a fad? Apophenia Blog. Retrieved July 21, 2007 from http://www.danah.org/papers/FriendsterMySpaceEssay.htm Boyd, D George, A. (2006, September 18). Living online: The end of privacy? New Scientist, 2569. Retrieved August 29, 2007 from http://www.newscientist.com/channel/tech/mg19125691.700-living-online-the-end-of-privacy.html Lenhart, A., & Madden, M Jagatic, T., Johnson, N., Jakobsson, M., & Menczer, F. (2007). Social phishing. Communications of the ACM, 5 (10), 94-100. Wong S.L.(2010), Proceedings of the 18th International Conference on Computers in Education. Putrajaya, Malaysia: Asia-Pacific Society for Computers in Education. Integrating Social Networking Site intoTeaching and Learning. 2010. Sorav, J., Most Popular Social Networking Sites of the World. Retrieved 28 January 2011 http://socialmediatoday.com/soravjain/195917/40-most popular-social- networking-sites-world, 2010. Patchin, J. W. & Hinduja, S. (2006). Bullies move beyond the schoolyard: A preliminary look at cyberbullying Youth Violence and Juvenile Justice, 4(2), 148–169. Boyd, Danah; Ellison, Nicole (2007). "Social Network Sites: Definition, History, and Scholarship". Journal of Computer-Mediated Communication 13 Ellison, Nicole B.; Steinfield, Charles; Lampe, Cliff (2007)

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