The External and Internal
Environments
Learning Objectives 2
Key Student Questions 2
Class Roadmap 3
Key Terms Presented in This Chapter 42
Bottom Line 43 In Practice 45
Lecturettes 45
Discussion Questions 47
Experiential Exercise 50
Concluding Case 51
Examples 52
Supplemental Features 54
Chapter Video 54
Manager’s Hot Seat 54
Self-Assessment 54
Test Your Knowledge 55
Expanded PowerPoint Slide Show 56
Expanded PowerPoint Slide Show 25
1 Describe how environmental forces influence organizations and how organizations can influence their environments.
2 Distinguish between the macroenvironment and the competitive environment.
3 Explain why managers and organizations should pay attention to economic and social developments. 4 Identify elements of the competitive environment. 5 Summarize how organizations respond to environmental uncertainty. 6 Define elements of an organization’s culture.
7 Discuss how an organization’s culture and climate affect its response to its external environment.
The two questions that come up most often for this chapter are:
1. “Can you explain the difference between the macroenvironment and the task environment?” (Or request to explain a particular element of either environment.)
2. “As a manager, what should I do to respond to a changing environment?”
Fortunately, the text has tools to help you deal with both of these questions more effectively.
The first question is best addressed with examples, and students often find it useful to go through an example or two for a specific company. Start by discussing the high tech industry, using the information in the text and the “Management Connection” section called “Apple’s Rocky Relationships.” Next, ask students to name a company with which they are familiar, and have them identify examples of each