SON HALI SUNUM
INTRODUCTION
HISTORY
VISSION
Adidas vision is enhance social and environmental performance in the company and supply chain, thereby improving the lives of people making there product, it strives to be global leader in sporting goods industry.
MISSION
We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to market.
We are consumer focused and therefore we continuously improve the quality, look, feel, and image of our products and our organizational structures to match and exceed consumer expectations and to provide them with the highest value.
We are a global organization that is socially and environmentally responsible, that embraces creativity and diversity, and is financially rewarding for our employees and shareholders.
We are dedicated to consistently delivering outstanding financial results.
SWOT
Strength
World wide presence in 200 countries
Long list of product line
Football
Running
Basketball etc.
Focus on performance development and technology development
Sponsorship to various sports and events like Olympics, Streetball,Soccer,Tennis etc.
Brand reputation in achieving sports performance products
Largest market share in Europe
Weakness
Limited exposure to U.S market
Limited budget allocation to advertisement
Few influential athletes in Brand Ambassador portfolio
Poor Ad agency
Poor customer service
Opportunities
Has a great opportunity to expand international market
Retail outlet
E-commerce
Positive and increasing market trends can increase through the effective advertising ( for technology driven products)
Increase endorsement programs
Tie up with local market player to boost the sale-volume
Threats
Adisas larger competitor Nike has a greater market share and having a big budget in marketing activity.
The newly born several brands like New Balance, Reebok, CAT,GAP has increase their advertising budget in recent years.
Amount of competitors increasing
HISTORY
VISSION
Adidas vision is enhance social and environmental performance in the company and supply chain, thereby improving the lives of people making there product, it strives to be global leader in sporting goods industry.
MISSION
We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to market.
We are consumer focused and therefore we continuously improve the quality, look, feel, and image of our products and our organizational structures to match and exceed consumer expectations and to provide them with the highest value.
We are a global organization that is socially and environmentally responsible, that embraces creativity and diversity, and is financially rewarding for our employees and shareholders.
We are dedicated to consistently delivering outstanding financial results.
SWOT
Strength
World wide presence in 200 countries
Long list of product line
Football
Running
Basketball etc.
Focus on performance development and technology development
Sponsorship to various sports and events like Olympics, Streetball,Soccer,Tennis etc.
Brand reputation in achieving sports performance products
Largest market share in Europe
Weakness
Limited exposure to U.S market
Limited budget allocation to advertisement
Few influential athletes in Brand Ambassador portfolio
Poor Ad agency
Poor customer service
Opportunities
Has a great opportunity to expand international market
Retail outlet
E-commerce
Positive and increasing market trends can increase through the effective advertising ( for technology driven products)
Increase endorsement programs
Tie up with local market player to boost the sale-volume
Threats
Adisas larger competitor Nike has a greater market share and having a big budget in marketing activity.
The newly born several brands like New Balance, Reebok, CAT,GAP has increase their advertising budget in recent years.
Amount of competitors increasing