Sonicare Ad Analysis Examples
Sonicare Ad Analysis
According to the American Dental Association one should,”use an officially approved electric toothbrush designed to prevent plaque and tartar build up.” Sonicare Diamond Cleaner is a mechanical toothbrush that has five modes of cleaning. This toothbrush is used to clean teeth and gums. It does a better job than manual brushes and has a timer for cleaning—thirty-seconds for each quarter of the mouth. The Sonicare toothbrush ads use three main appeals: the appeal of aesthetic sensations, the ap- peal of the need for prominence, and the appeal to the need to achieve. Through the frequent use of appeals to the need to achieve and appeals for prominence, and using actors with straight, bright teeth to demonstrate the benefit …show more content…
Af- ter that, the ad shows a man going to the dentist and the den- tist advises him to use the Sonicare toothbrush. There are three appeals used here. The first is the appeal to the need for aes- thetic sensations:focusing on the audience’s appreciation of beautiful teeth. The second appeal is to focus on the need for prominence, which appeals to the audience’s desire to be looked up to by mentioning how their teeth will look perfect, beauti- ful, and whiter than normal. The third appeal is for the need to achieve, which means demonstrating how to overcome obstacles as well as setting and meeting goals. This ad close by saying, “It will leave your mouth with the level of clean you never felt be- fore and healthier gums in just two weeks.”
In the third Sonicare ad, the toothbrush demonstrates on
TV how special and perfectly the Sonicare works to achieve an ultimate clean. This ad shows the toothbrush in water, depicting how it works by brushing a denture. This depiction is a part of the basic human appeals that are used to persuade people to buy.
According to Fowles, ”Thus, most advertisements appearing in
According to the American Dental Association one should,”use an officially approved electric toothbrush designed to prevent plaque and tartar build up.” Sonicare Diamond Cleaner is a mechanical toothbrush that has five modes of cleaning. This toothbrush is used to clean teeth and gums. It does a better job than manual brushes and has a timer for cleaning—thirty-seconds for each quarter of the mouth. The Sonicare toothbrush ads use three main appeals: the appeal of aesthetic sensations, the ap- peal of the need for prominence, and the appeal to the need to achieve. Through the frequent use of appeals to the need to achieve and appeals for prominence, and using actors with straight, bright teeth to demonstrate the benefit …show more content…
Af- ter that, the ad shows a man going to the dentist and the den- tist advises him to use the Sonicare toothbrush. There are three appeals used here. The first is the appeal to the need for aes- thetic sensations:focusing on the audience’s appreciation of beautiful teeth. The second appeal is to focus on the need for prominence, which appeals to the audience’s desire to be looked up to by mentioning how their teeth will look perfect, beauti- ful, and whiter than normal. The third appeal is for the need to achieve, which means demonstrating how to overcome obstacles as well as setting and meeting goals. This ad close by saying, “It will leave your mouth with the level of clean you never felt be- fore and healthier gums in just two weeks.”
In the third Sonicare ad, the toothbrush demonstrates on
TV how special and perfectly the Sonicare works to achieve an ultimate clean. This ad shows the toothbrush in water, depicting how it works by brushing a denture. This depiction is a part of the basic human appeals that are used to persuade people to buy.
According to Fowles, ”Thus, most advertisements appearing in