Sonoma Chocolatiers

Prepared by Financial Services Forum Consulting Group
College of Management
University of Massachusetts - Boston
Principal Investigator: Xingyuan Fei
Project Team Members:
Diana Kohlhagen, Pojaman Thasana-ekachit and Ying Zhao
Significant Contributor:
Yu Zhang
Project Supervisor:
Arindam Bandopadhyaya

Infusions – Where Chocolate Meets Tea

Business Name:

Infusions

Address:

6988 McKinley
Sebastopol, CA 95472

Telephone:

[phone]

E‐mail:

[e-mail]

Sonoma Chocolatiers Business Plan
Table of Contents
Table of Contents............................................................................................................. 2
Executive Summary .........................................................................................................
The teas are sold in the Teahouse or via Internet. “Infusions Teahouse” is a special place to explore the ancient traditions of tea alongside new tea rituals being created every day. It is also a place where people can relax and reconnect. Accompanying tea serving, Infusions offers a variety of light meals inspired by various tea cultures and baked goods prepared in house. The food is local, seasonal, and organic.
“Sonoma Chocolatiers” produces chocolates in the chocolate kitchen built in the Teahouse.
The chocolates are hand-made in the heart of California 's wine country. “Sonoma
Chocolatiers” sells premium handmade dark chocolates and truffles, and other indulgences in the Teahouse or through the Internet. It wholesales: gourmet, handmade caramels; solid, flavored chocolate Nibbles; chocolate-coated organic almonds dusted with cinnamon or sugar; and small chocolate bars. The goal of “Sonoma Chocolatiers” is to provide the finest dark chocolates
Repeat sales depend on consistently high quality products and service. Every ingredient we add to our chocolate is certified organic or grown organically.
Sonoma Chocolatiers also considers the environmental impact of their products. The packing bags we use for chocolate covered nuts, bars, and Nibbles are made from recycled wood and are compostable.
Sonoma Chocolatiers’ teas and chocolates are offered at a price premium that encourages customers seeking high-quality goods. This not only enhances the feeling of prestige customers get when patronizing the teahouse, but also ensures that customers will have similar expectations of service and quality, based on their socio-economic class.
5.1 Competitive Edge
Key Competitive Strengths:
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David’s lifetime of experience in fine dining and exploring new flavors in his own cooking helps him develop unexpected and unique flavor combinations.

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David’s many years of experience as a chocolate