Preview

Cocoa Delights

Good Essays
Open Document
Open Document
5062 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Cocoa Delights
‘Get in touch with your dark side’
MEDIA PLAN
Period: July 2010–June 2011

10 Chocolate Parade
Melbourne, VIC, 3181, Australia
Phone: 123-456-7890
Fax: 123-456-7890
Email: mediaplanning@cocoadelights.com
Web Site: http://www.cocoadelights.com
Contact: Coco Jones

Table of Contents

Executive summary
Business description
Founded in 2000, Cocoa Delights is one of the youngest gourmet chocolate manufacturers in the industry. However we do not view our youth as a weakness, on the contrary, our youth is associated with our two most valued attributes: creativity and innovation.
We dare to create the unconventional.
Our team of master chocolatiers have been hand-picked from prestigious confectionary schools boasting centuries of chocolate expertise from France, Switzerland, Belgium and Italy. Whilst we value the traditions of these schools, we place an even higher value on their passion for innovation and enterprise.
Cocoa Delights is the first company in Australia to process more than ten different types of cacao from several countries, selecting only the finest cacao beans available. With chocolate factories in the Yarra Valley wine region of Victoria we currently manufacture and distribute exclusive handmade, partly handmade and machine-made chocolate products.
The Dark Decadence range has recently been expanded and now gives dark chocolate connoisseurs the choice of 70%, 80% and 90% cacao content and allows dairy intolerant customers, vegans, organic eaters and those on strict, low G.I. diets to partake in the delightful indulgence they may have previously thought was off limits.
Vision for the future
Cocoa Delights will be the highest quality Australian chocolate available, blending locally sourced sugar, fruit, nuts and dairy products with imported cacao. Cocoa Delights will capitalise on the health benefits of dark chocolate and offer the largest range of dark chocolate varieties and products tailored to

You May Also Find These Documents Helpful

  • Good Essays

    Next, a descendant of Mayans, the Kekchi Mayans presented crates of chocolate to Prince Philip. It was all frothed and ready to drunk by the Europeans. When Swedish botanist Carolus Linnaeus classified the “cocoa bean” he gave it the scientific name of Theobroma which meant “food of the gods’” in Greek. Another manufacturer, Coenrad Van Houten, produced a way for making chocolate powder. He did it using hydraulic pressure to remove the natural fat from it. Then that produced a hard cake which was crushed into powder. This was then mixed with water to make a chocolate drink. Next came the Joseph Fry & Son, British chocolate manufacturers, which was founded by a Quaker. The Quaker was a doctor before finding that company. In 1847 they discovered a way of converting melted cocoa butter to “Dutched” cocoa butter (which was sweetened). This would create a paste that would be pressed into molds. This created a bar that turned to be a big hit.…

    • 447 Words
    • 2 Pages
    Good Essays
  • Good Essays

    In Belgium, chocolate is more than a business; it is part of the culture. The Mother-of-four set up by a widowed in her own home, the outlet has become such a symbol of success that the Belgian Prime Minister, Guy Verhofstadt, took their chocolates on a recent trade mission to the US. One other Brussels chocolatier boasts the US president as a customer. Chocolatier Mary displays a photo of George W Bush lingering over its praline counter during a visit to the Belgian capital.…

    • 992 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    The cocoa Delight has target to open 100 stores in Australia till 2016.For that they try to examine the two way either franchising or joint venture partner. The ceo help to provided with consultant report for the franchising option. They got proposal from the haigh’s chocolate on the joint venture option.…

    • 2129 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Hershey Chocolate

    • 644 Words
    • 3 Pages

    When many people around the world think about chocolate they think about the most popular producer of sweets, Hershey’s Chocolate. The company began in early 1894 by a persistent man named Milton Hershey (Hinkle).…

    • 644 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    dream chocolate company

    • 2345 Words
    • 7 Pages

    Dream Chocolate (D.C.) is a small company trying to survive in an industry with many competitors. The competitive environment comes from some factors. Firstly, D.C. bars are sold in specialty markets, fine gift stores and also available online. However, the competitive companies can also provide various chocolate bars for customers with the low price on the Internet. Secondly, comparing to the big chocolate company like Mars, D.C. is a small company that has the lower brand reputation. Therefore, there may be not many people would trust their products.…

    • 2345 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    A number of factors have contributed to the success and problems faced by Thorntons up until 2003. Over the years, the company seems to have lost focus on its original strategy based on product differentiation and spread itself too thin in pursuit of multiple objectives. It is clear that the values on which Thorntons was originally founded were the principal reasons for the company’s initial success in Britain. From the very beginning, a combination of the quality ingredients that Thorntons had used and the manufacturing expertise it had developed for its core products were the key reasons for its success. Indeed, upon originally launching itself in the United Kingdom’s confection industry, Thorntons succeeded in positioning itself as a chocolate specialist and offered a wide range of products (positioned as “top of the line” in the competitive boxed-chocolate market and therefore appealing to a certain market segment). Additionally, one of the company’s competitive advantages came from the freshness and consistency of its hand-made products; these two characteristics were essential to Thorntons’ initial success in positioning itself as a purveyor of specialty chocolate which was of exceptional quality.…

    • 4040 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Hershey’s Chocolate is no doubt, one of the best chocolate companies in the United States. Hershey definitely did not just provide the basic…

    • 1169 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Pest

    • 1347 Words
    • 4 Pages

    | * Offer customers the opportunity (for a small fee) to become Tasting Club Members * Providing original tasting chocolate and keeping up with customer trends…

    • 1347 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Chocolate Day Marketing Case

    • 4183 Words
    • 17 Pages

    The Day Chocolate Company is a main actor in fair-trade forums. It is a licensee of the fair-trade Foundation. Furthermore, The Day Chocolate Company is a member of the Biscuit, Cake, Chocolate and Confectionary Alliance (BCCCA).[4]…

    • 4183 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Hershey's Kisses

    • 536 Words
    • 3 Pages

    It all started with a decision made by Milton S. Hershey in 1984. That decision was to make caramels with sweet chocolate as its coating. Set in Lancaster, Pennsylvania, he created his new enterprise and called it the Hershey Chocolate Company. In 1900, the company began producing milk chocolate in bars, wafers and other shapes. With mass-production, Hershey was able to lower the per-unit cost and make milk chocolate, once a luxury item for the wealthy, affordable to all. Due to the low-cost, but high-quality of chocolate being made, the sales went up and expansions of the company went in many directions, new products were being made as well.…

    • 536 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Marketing Principle Quiz

    • 20155 Words
    • 89 Pages

    | Jacques Torres Chocolate is a factory and retail store. Its owner is willing to try to produce new products when his customers suggest them—such as chili-pepper-laced chocolate candy. His only condition is that when he adds new products, his customers have the final say on whether the product is of any…

    • 20155 Words
    • 89 Pages
    Satisfactory Essays
  • Powerful Essays

    This company is a very successful and well known brand of chocolate around the world due to…

    • 2987 Words
    • 3 Pages
    Powerful Essays
  • Powerful Essays

    STEP Analysis

    • 2105 Words
    • 9 Pages

    The word ‘chocolate’ has been traced back in ancient times from central America –civilizations Aztec and Maya ,Chocolate made from roasted cocoa beans was mostly enjoyed and relished all over the history as a drink . In ancient times as the expensive cocoa were gifted when a newly born arrives in a family or any religious occasions. Even the traders used to exchange it for jade, clothes etc., till recent times the chocolate has been just the plain chocolate. However Sir Hans Sloane an English doctor brought chocolate milk recipe from South America to England. According to his recipe the original Cadbury milk chocolate was prepared, later it was sold to the Cadbury’s.…

    • 2105 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Cacao is derived from the beans of Theobroma cacao, a tree native to South America (1). Historically cacao was being used by ancient people with various medicinal purposes such as treatment of inflammations, heart palpitation, and prevention of infections. Cacao is an abundant source of flavonoids, a potential antioxidant, which can be beneficial to one’s health. The benefits greatly depend on the type of chocolate that is consumed and the percentage of cacao bean it has. The higher percentage of cacao, more health is the chocolate. The best chocolate is the darkest, which contains 60 to 70 percentage of cacao and small amount of sugar.…

    • 798 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Chocolate

    • 816 Words
    • 4 Pages

    The demand for high-quality chocolate has been increasing rapidly since the early 1990s. Several local and global companies are competing in this market. Godiva Chocolatier is well known international company based in New York whose stores can be found in hundreds of malls worldwide. The company was looking for ways to increase its sales, and after rejecting the use of a CD-ROM catalog, it had the courage to try online sales as early as 1994. The company was a pioneering click-and-mortar e-business that exploited an opportunity years before its competitors.…

    • 816 Words
    • 4 Pages
    Good Essays