Organizational Marketing Objectives
DEVELOP ORGANISATIONAL MARKETING OBJECTIVES
UNIT-1
TASK-1
In case study we have to appointed the new marketing manager for “Cocoa Delight” a chain of gourmet chocolate stores in Melbourne. According to case study, I must complete a viability report for each of the marketing opportunities.
The cocoa Delight has target to open 100 stores in Australia till 2016.For that they try to examine the two way either franchising or joint venture partner. The ceo help to provided with consultant report for the franchising option. They got proposal from the haigh’s chocolate on the joint venture option.
A. COST AND BENEFITS: 1. As per the IBIS report, the rate of interest are rising in very short period but expected to level out at sustainable levels for the coming three years. 2. Haigh’s sell chocolate at mid ranged prices, so customer could enjoy greater access to all of the product groups, including the cheaper range of chocolate. 3. Disposable income has reduced due to rising interest rates recover in the long term with increased wages.
B. PEST ANALYSIS : The pest analysis is very helpful for understanding market growth or decline and such as position .potential and direction for the businesses analysis is a business measurement tool. Pest is an acronym for political, economic factors, which are used to assess the market for a business or organization. 1. POLITICAL: THE GOVERNMENT IS CURRENTLY PASSING LEGISLATION THAT REQUIRES BUSINESS TO MONITOR AND REDUCE THEIR WASTE AND ENERGY USE. Significant penalties are planned for business that don’t comply with the new directives. 2. ECONOMICAL: DISPOSABLE in come has reduced due to rising interest rates this shortfall expected to be recovered in the long term, with wages including expected to outstrip inflation rates by 2% unemployment levels are also increasing and expected to climb steadily to 6% in the coming year.
3. SOCIAL: cocoa delights company will try to capitalize on the social
UNIT-1
TASK-1
In case study we have to appointed the new marketing manager for “Cocoa Delight” a chain of gourmet chocolate stores in Melbourne. According to case study, I must complete a viability report for each of the marketing opportunities.
The cocoa Delight has target to open 100 stores in Australia till 2016.For that they try to examine the two way either franchising or joint venture partner. The ceo help to provided with consultant report for the franchising option. They got proposal from the haigh’s chocolate on the joint venture option.
A. COST AND BENEFITS: 1. As per the IBIS report, the rate of interest are rising in very short period but expected to level out at sustainable levels for the coming three years. 2. Haigh’s sell chocolate at mid ranged prices, so customer could enjoy greater access to all of the product groups, including the cheaper range of chocolate. 3. Disposable income has reduced due to rising interest rates recover in the long term with increased wages.
B. PEST ANALYSIS : The pest analysis is very helpful for understanding market growth or decline and such as position .potential and direction for the businesses analysis is a business measurement tool. Pest is an acronym for political, economic factors, which are used to assess the market for a business or organization. 1. POLITICAL: THE GOVERNMENT IS CURRENTLY PASSING LEGISLATION THAT REQUIRES BUSINESS TO MONITOR AND REDUCE THEIR WASTE AND ENERGY USE. Significant penalties are planned for business that don’t comply with the new directives. 2. ECONOMICAL: DISPOSABLE in come has reduced due to rising interest rates this shortfall expected to be recovered in the long term, with wages including expected to outstrip inflation rates by 2% unemployment levels are also increasing and expected to climb steadily to 6% in the coming year.
3. SOCIAL: cocoa delights company will try to capitalize on the social