Jessops has been a leader in the photographic business for over 75 years. Today, the company is the UK’s premier photographic retailer. The modern photographic industry has changed radically. As a result, traditional film printing in the UK is declining by around 30% year on year. To sustain and grow the business, they must develop ideas and plans to combat the changing market and stimulate new demand. External factors have had an impact on Jessops’ operations and strategy. Managers study the company’s external environment through a PEST analysis. This involves identifying the political, economic, social and technological factors in the external environment that could impact on the business. This information is then used to assess the company’s current position within the market. The findings of the PEST analysis can be used to reassess business strategy and tactics and decide what changes should be made to business operations to respond to external environmental changes. In this way,
Jessops has been able to develop new business opportunities.
Political factors - Businesses can be affected by many aspects of government policy.
In particular, all businesses must comply with the law. They must also consider the impact of any forthcoming legislation on their operations. This may require taking action before the legislation comes into effect. One issue that affects manufacturers and retailers of electronic goods is the disposal of these products at the end of their life.
Recycling is high on the public agenda. There are government initiatives to promote more recycling. These initiatives are sometime backed by legislation. For example, the
Waste Electrical and Electronic Equipment (WEEE) regulations are designed to reduce the amount of electronic waste going to landfill sites. Businesses must obey these environmental laws. However, a company that goes further by taking other measures to minimise its