sony's mirrirless camera
Increasing Sales Turnover of Mirrorless Cameras (ILC) in Hong Kong at Sony Corporation of Hong Kong Limited
Introduction
Client Requirement
Mirrorless cameras (ILC) were first introduced in the market in 2008 and Sony follows the trend then launched NEX series mirrorless cameras in May 2010. There are rapid growths in the demand of mirrorless cameras and it is believed that it will be the main products focus in the digital imaging industry. In view of this, Sony wants to gains as much as market share in the mirrorless market as its can.
.The consulting team needs to work tightly with the marketing team and human resources team and to explore the opportunities to increase market share of mirrorless cameras as well as increasing sales volumes in Hong Kong.
Background
Sony Corporations is a Japanese multinational conglomerate and it is a leading company in electronics. Hong Kong is the third overseas company of Sony Corporation and is established in 1962 .The mission of the company is to create innovative products as stated in the mission “make believe”.
Its major products are focused on eight segments: Imaging products, games, mobile products and communications, home entertainments and sounds, devices, pictures, music and financial service. (Sony Corporation, 2013). Digital Imaging products ranked no.5 in sales which is 10.7%. It shows that imaging products is one of the important product categories in Sony corporations. Digital products include compact digital cameras, video cameras and interchangeable single lens cameras. The sales in 2012 was 761.3 yen billion while it falls to 730.4 yen billion in 2013.( Sony financial report , 2013)
Overall aim
The consultancy project aims to increase sales volumes of mirrorless cameras (ILC) by applying suitable marketing strategies.
Objectives
1. Identify several methods on collecting customers and competitior’s information on mirrorless camera.
1. Raise public’s awareness of Sony’s
Introduction
Client Requirement
Mirrorless cameras (ILC) were first introduced in the market in 2008 and Sony follows the trend then launched NEX series mirrorless cameras in May 2010. There are rapid growths in the demand of mirrorless cameras and it is believed that it will be the main products focus in the digital imaging industry. In view of this, Sony wants to gains as much as market share in the mirrorless market as its can.
.The consulting team needs to work tightly with the marketing team and human resources team and to explore the opportunities to increase market share of mirrorless cameras as well as increasing sales volumes in Hong Kong.
Background
Sony Corporations is a Japanese multinational conglomerate and it is a leading company in electronics. Hong Kong is the third overseas company of Sony Corporation and is established in 1962 .The mission of the company is to create innovative products as stated in the mission “make believe”.
Its major products are focused on eight segments: Imaging products, games, mobile products and communications, home entertainments and sounds, devices, pictures, music and financial service. (Sony Corporation, 2013). Digital Imaging products ranked no.5 in sales which is 10.7%. It shows that imaging products is one of the important product categories in Sony corporations. Digital products include compact digital cameras, video cameras and interchangeable single lens cameras. The sales in 2012 was 761.3 yen billion while it falls to 730.4 yen billion in 2013.( Sony financial report , 2013)
Overall aim
The consultancy project aims to increase sales volumes of mirrorless cameras (ILC) by applying suitable marketing strategies.
Objectives
1. Identify several methods on collecting customers and competitior’s information on mirrorless camera.
1. Raise public’s awareness of Sony’s