go pro marketing plan
IV) Objectives and issues
A) Objectives Objectives for the end of 2014
For the first time since the beginning of GoPro we project than we will not increase our sales for 2014 the sale will remind at about 1.0 billion dollars. However we have to cut the cost of revenue to be more profitable. We plan to have a lot of operating expenses particularly on research and development, and on promotion for the launches of our new product the GoPro hero 4.
We have to improve the quality and the versatility of our product with the new GoPro hero 4 out in October. This GoPro will remind an action camera with approximately the same size as the GoPro hero 3. However you will have accessories that you can have to the GoPro design to make the camera more like a camcorder.
This camera will be more polyvalent and will allow us to extend our market by targeting more segments in the everyday camera. But in the mid time keeping the same market share in the action camera segment (80%)
We have to improve the testing process in Hong Kong. We have to be absolutely sure that the GoPro hero 4 will work perfectly. The problem on the hero 3 already affect our reputation and brand image if such problem happen again it would be a disaster for our company. The lack of increase in sales revenue will be balance with the money made by the capitalization. Almost $500 million are expected for the end of 2014. We want our capitalization to be successful. To do so, we hired on January a new CFO Mr. Lazar who gets a lot of experience for the IPO and will help us for the success of this capitalization.
Objectives for the end of 2015
2015 will be a very exiting years for us. We plan to open 50 GoPro official stores distributed in every main cities in the world (Tokyo, Hong Kong, New Work, Los Angeles, Paris, London, Shanghai, Sidney…) this will extend our channel of distribution and our sales profit by selling our product directly to the customers.
For the end of 2015 the GoPro
A) Objectives Objectives for the end of 2014
For the first time since the beginning of GoPro we project than we will not increase our sales for 2014 the sale will remind at about 1.0 billion dollars. However we have to cut the cost of revenue to be more profitable. We plan to have a lot of operating expenses particularly on research and development, and on promotion for the launches of our new product the GoPro hero 4.
We have to improve the quality and the versatility of our product with the new GoPro hero 4 out in October. This GoPro will remind an action camera with approximately the same size as the GoPro hero 3. However you will have accessories that you can have to the GoPro design to make the camera more like a camcorder.
This camera will be more polyvalent and will allow us to extend our market by targeting more segments in the everyday camera. But in the mid time keeping the same market share in the action camera segment (80%)
We have to improve the testing process in Hong Kong. We have to be absolutely sure that the GoPro hero 4 will work perfectly. The problem on the hero 3 already affect our reputation and brand image if such problem happen again it would be a disaster for our company. The lack of increase in sales revenue will be balance with the money made by the capitalization. Almost $500 million are expected for the end of 2014. We want our capitalization to be successful. To do so, we hired on January a new CFO Mr. Lazar who gets a lot of experience for the IPO and will help us for the success of this capitalization.
Objectives for the end of 2015
2015 will be a very exiting years for us. We plan to open 50 GoPro official stores distributed in every main cities in the world (Tokyo, Hong Kong, New Work, Los Angeles, Paris, London, Shanghai, Sidney…) this will extend our channel of distribution and our sales profit by selling our product directly to the customers.
For the end of 2015 the GoPro