Marketing Plan
Tasteful Catering & Barbequing
A Marketing Plan Presented by:
Eric Nowell
BUSN 319
April 2, 2013
Table of Contents 1. Background 1 2. Strategic Focus and Plan 1 Mission Statement 1 Goals 2 Competitive Advantage 2 3. Situation Analysis 3 SWOT Analysis 3 Competitor Analysis 4 Company Analysis 4 Customer Analysis 5 Customer Analysis 5 4. Market-Product Focus 7 Marketing and Product Objectives 7 Market-Product Grid 8 Target Markets 9 Points of Difference 9 Positioning 9 5. Marketing Program 9 Product Strategy…………………………………………………………………………….10 Price Strategy 10 Promotion Strategy 10 Place Strategy 11 6. Financial Projections 11 Break-even Analysis 12 7. Organization 12 8. Implementation Plan 12 9. Evaluation and Control 13 Possible Deviations 13 Possible Solutions 13 10. Bibliography...............................................................................................................................14 11. Appendices Appendix A: Tasteful Catering & Barbeque Menu 15 Appendix B: Tasteful Catering & Barbeque Coupon 17 * Appendix C: : Tasteful Catering & Barbeque Flyer…………….……………………………18 Appendix D: Tasteful Catering & Barbeque Coupon ……..19 Appendix E: Tasteful Catering & Barbeque Survey 20 * Appendix F: Tasteful Catering & Barbeque Customer Satisfaction Survey………………….21 * Appendix G: Tasteful Catering & Barbeque Business card…………………………………..24
Company Description
Tasteful Catering & Barbequing is a new mobile catering business that was started in March of 2012. The company was started in Greenville, NC by four siblings Eric Nowell, Derrick Nowell, Letisha Nowell, and Antonio Nowell. The four started the business because of their passion to cook and a childhood dream of starting their own catering business. It began with the
A Marketing Plan Presented by:
Eric Nowell
BUSN 319
April 2, 2013
Table of Contents 1. Background 1 2. Strategic Focus and Plan 1 Mission Statement 1 Goals 2 Competitive Advantage 2 3. Situation Analysis 3 SWOT Analysis 3 Competitor Analysis 4 Company Analysis 4 Customer Analysis 5 Customer Analysis 5 4. Market-Product Focus 7 Marketing and Product Objectives 7 Market-Product Grid 8 Target Markets 9 Points of Difference 9 Positioning 9 5. Marketing Program 9 Product Strategy…………………………………………………………………………….10 Price Strategy 10 Promotion Strategy 10 Place Strategy 11 6. Financial Projections 11 Break-even Analysis 12 7. Organization 12 8. Implementation Plan 12 9. Evaluation and Control 13 Possible Deviations 13 Possible Solutions 13 10. Bibliography...............................................................................................................................14 11. Appendices Appendix A: Tasteful Catering & Barbeque Menu 15 Appendix B: Tasteful Catering & Barbeque Coupon 17 * Appendix C: : Tasteful Catering & Barbeque Flyer…………….……………………………18 Appendix D: Tasteful Catering & Barbeque Coupon ……..19 Appendix E: Tasteful Catering & Barbeque Survey 20 * Appendix F: Tasteful Catering & Barbeque Customer Satisfaction Survey………………….21 * Appendix G: Tasteful Catering & Barbeque Business card…………………………………..24
Company Description
Tasteful Catering & Barbequing is a new mobile catering business that was started in March of 2012. The company was started in Greenville, NC by four siblings Eric Nowell, Derrick Nowell, Letisha Nowell, and Antonio Nowell. The four started the business because of their passion to cook and a childhood dream of starting their own catering business. It began with the
Bibliography: Harrison, W. (2009) Efficient Markets. Financial Accounting 8th Edition, 801 Kerin, R US Census Bureau. (March 14, 2013). North Carolina Quickfacts. In US Department of Commerce. Retrieved March 26, 2013, from http://quickfacts.census.gov/qfd/states/37000.html.