Entering a new market demands scrupulous research on various kinds of aspects. Before choosing certain strategy, a country with proper development, demand needs to be selected. In addition, desired and deficit product has to be determined and compared with available conditions.
Entering a new market is a responsible commitment. It is also an extremely important decision and before final one, certain research needs to be done. Only analyzing key points it is possible to consider prospectively and worthwhile. There are a lot of issues to take into account. Appropriate and wise strategy will back the company up and help to become a long-term successful competitor. According to the research, Asia seems to have been developing greatly past decades. It includes countries that show advanced and fast speed developing economies, especially such ‘giants’ as China and Japan. However, these both countries are already have huge market and highly demanding consumers, in order to technology. Among all the choices, I would strongly recommend to enter the South Korean market. Its economy has decent growth and relative stability: its inflation stays on the relatively low level. The most harmful issue can be a conflict with North Korea, that can affect further country’ development. To all intents and purposes, it is necessary to consider such factors as economical, financial, political, social and technological. I would relate political to one of the most sufficient. Talking about South Korea, political aspect is formidable and won’t counteract for entering its market. Now President’s party holds the majority of places in the National Assembly, thus political structure is homogenous enough and there is less possibility for appearing menacing to the regime opponents’ disagreement. The relationships in between South Korea and North Korea are strained enough, which limits its area of distribution and lessens affection from northern neighbors. South Korea has stable
References: 1. ‘From Tradition to Consumption: Constructing a Capitalist Culture in South Korea.’ – author D.Hart (2003) – retrieved Feb 1 2013. 2.’South Korea labor cost’ – author, http://www.tradingeconomics.com/south-korea/labour-costs (Jan 2013) - retrieved Feb 1 2013. 3. ‘South Korea Economic Forecast’- author, http://www.economywatch.com/world_economy/south-korea/economic-forecast.html (Jun 29,2010) - retrieved Jan 31 2013. 4. ‘Investment Climate’- author, http://export.gov/southkorea/doingbusinessinskorea/investmentclimatestatement/index.asp (2012) - retrieved Jan 31 2013.