Southwest Airlines in 2010: Culture, Value, and Operation Practices
Coursework Header Sheet198322-169 | |
Course | RESE1031: PPD3 - Thematic Independent St | Course School/Level | BU/UG | Coursework | Essay 1 | Assessment Weight | 35.00% | Tutor | N Stair | Submission Deadline | 14/12/2012 |
Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism. |
000731054 Yezhou Liang Tutor's comments
|
Grade Awarded___________ | For Office Use Only__________ | Final Grade_________ | Moderation required: yes/no | Tutor______________________ | Date _______________ |
University of Greenwich
TIS
Essay 1
Advertising Industry
Name: Yezhou Liang
Tutor’s name: Nola Stair
Submission data: 14/12/2012
Contents I． Introduction II． Definition, history of advertising * Definition * History III． Marketing and Advertising * Marketing concept * The concept of Exchange * The concept of branding * The concept of added value IV． Advertising management * History of the advertising management * How advertising works * Method of advertising management V． Advertising strategy * Advertising planning and decision making * Advertising strategy content VI． Conclusion & Summary VII． Reference
Introduction
Advertisement can be found everywhere in our daily life, such as at street, at bus station, at Internet, at TV etc. As long as there is business action, advertisement must be used. For example, Apple Company would make a number of advertisements in order to increase the attention before Apple company release new product. Although advertisement pays a significant role in our society, someone might do not recognize the advertising industry. This essay will focus on advertising
Course | RESE1031: PPD3 - Thematic Independent St | Course School/Level | BU/UG | Coursework | Essay 1 | Assessment Weight | 35.00% | Tutor | N Stair | Submission Deadline | 14/12/2012 |
Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism. |
000731054 Yezhou Liang Tutor's comments
|
Grade Awarded___________ | For Office Use Only__________ | Final Grade_________ | Moderation required: yes/no | Tutor______________________ | Date _______________ |
University of Greenwich
TIS
Essay 1
Advertising Industry
Name: Yezhou Liang
Tutor’s name: Nola Stair
Submission data: 14/12/2012
Contents I． Introduction II． Definition, history of advertising * Definition * History III． Marketing and Advertising * Marketing concept * The concept of Exchange * The concept of branding * The concept of added value IV． Advertising management * History of the advertising management * How advertising works * Method of advertising management V． Advertising strategy * Advertising planning and decision making * Advertising strategy content VI． Conclusion & Summary VII． Reference
Introduction
Advertisement can be found everywhere in our daily life, such as at street, at bus station, at Internet, at TV etc. As long as there is business action, advertisement must be used. For example, Apple Company would make a number of advertisements in order to increase the attention before Apple company release new product. Although advertisement pays a significant role in our society, someone might do not recognize the advertising industry. This essay will focus on advertising