Southwest Airlines Mission Statement
The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit. This paper discusses the importance of effectively worded vision statement and the impact of a company’s mission statement. However, the vision statement is noted as their purpose which simply says, “To connect People to what's important in their lives through friendly, reliable, and low-cost air travel.” My viewing of this website is always in search of a good, cheap, non-stop, window seat flight. However, as an entrepreneur of Restoration Center Ministry (RCM), the analysis of Southwest’s vision and mission statement causes me to revisit my website. Therefore, I will discuss the graphics, directional, focus, flexibility, desirable and communication processes used to convey to the consumer Southwest’s directional path. Furthermore, the content of the studies in this paper, which shares the effectiveness and shortcomings of Southwest’s vision statement serves as a model to enhance my company’s vision statement.
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As a frequent flyer for over 25 years, the mission and the quality of service from any airline is a crucial issue for me.
For years, I traveled on the Northwest airlines, now Delta and was thoroughly pleased with their services, sky miles, and legendary customer service. However, the transition of Delta to Atlanta Georgia created a shift in my traditional travel plans. Subsequently, I have traveled with most of the other airlines in the Memphis area. One day while googling for a cheap last minute flight, I found an interesting deal entitled “wanna getaway” on the Southwest Airlines website. Therefore, for the last few years, I have travel with this
airline.
A snapshot of Southwest’s website is an understatement of the company’s accomplishments. For example, Thompson and Gamble (2010), revealed that Southwest Airlines lead the market for domestic travel despite the profit losses from 1980 to 2009. Moreover, they share Southwest’s original marketing plans that superseded media ads. In 1971, an attention getting scheme was used to hire ladies with the “Raquel Welch” look: the company hired long-legend beauties with sparkling personalities, dressed in hot-pants and white boots. Their marketing strategies changed drastically from 1970 to 1973, which was remarkable for that season, However, technology, Facebook, twitter and the internet allows society to scrutinize websites which includes a vision and mission statements.
Southwest’s vision statement is broad and generic, while there are some positives, there are some shortcomings as well. It lacks a clear path as to the company’s future; all airlines vision is to move cargo: people and things. Nonetheless, it is feasible; it is within, the realm of what the company can expect to achieve. It does in fact connect people with friends and family, however, the process initiated to link one another lacks many details. For example, most individuals choose to sit with the accompany parties, there is no guarantee of this request. Yes, the flights are cheap, if purchased 30 days prior to travel days, however, there is an additional cost to board the plane since no seats are assigned. Another benefit of flying with Southwest is there is no baggage fee for the first two bags. The question would be how does this feature is not an advantage for a traveler with the carry-on bags. It would be wise to market another feature that is competitive to other airlines such as free food. If this feature is incorporated in the vision statement the profits for the company may increase tremendously. The vision does not display a company with tools available to look forward. All that we do in business is contingent upon past failures and a better future.
Nonetheless, my personal experience with this airline is one that is rewarding despite the seating and baggage arrangements. The company’s provision of decision making is reflected in how the flight attendants appear well-trained and go over the top to ensure a pleasant experience. They mimic a great deal of the mission statement, “If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline.”
Ironically, the business vision and statement of most organizations mimics the Christian’s goal in life. “Where there is no vision, the people perish: but he that keep the law, happy is he.” (Proverbs 29:18 KJV). None of us are self-sufficient, therefore, we need structure with a strategy that shares with others “where we are going.” Church leaders must be about the Father’s business providing an understanding the vocational calling upon all servant’s life. Reflectivel, Jesus’ mission and vision was to redeem humanity by preaching, teaching and providing examples. Personally, my vison and mission statements required me to sort through of each tool that was used to market my ministry determined which are working, which need repair, and which need to be dropped all together. Furthermore, for all Christians, need to set in order the ministries with a goal that models vision and mission statements beyond the website. All that we do should be about taking care of God’s business with a strategy that produces growth while marketing Salvation to all.
As a frequent flyer for over 25 years, the mission and the quality of service from any airline is a crucial issue for me.
For years, I traveled on the Northwest airlines, now Delta and was thoroughly pleased with their services, sky miles, and legendary customer service. However, the transition of Delta to Atlanta Georgia created a shift in my traditional travel plans. Subsequently, I have traveled with most of the other airlines in the Memphis area. One day while googling for a cheap last minute flight, I found an interesting deal entitled “wanna getaway” on the Southwest Airlines website. Therefore, for the last few years, I have travel with this
airline.
A snapshot of Southwest’s website is an understatement of the company’s accomplishments. For example, Thompson and Gamble (2010), revealed that Southwest Airlines lead the market for domestic travel despite the profit losses from 1980 to 2009. Moreover, they share Southwest’s original marketing plans that superseded media ads. In 1971, an attention getting scheme was used to hire ladies with the “Raquel Welch” look: the company hired long-legend beauties with sparkling personalities, dressed in hot-pants and white boots. Their marketing strategies changed drastically from 1970 to 1973, which was remarkable for that season, However, technology, Facebook, twitter and the internet allows society to scrutinize websites which includes a vision and mission statements.
Southwest’s vision statement is broad and generic, while there are some positives, there are some shortcomings as well. It lacks a clear path as to the company’s future; all airlines vision is to move cargo: people and things. Nonetheless, it is feasible; it is within, the realm of what the company can expect to achieve. It does in fact connect people with friends and family, however, the process initiated to link one another lacks many details. For example, most individuals choose to sit with the accompany parties, there is no guarantee of this request. Yes, the flights are cheap, if purchased 30 days prior to travel days, however, there is an additional cost to board the plane since no seats are assigned. Another benefit of flying with Southwest is there is no baggage fee for the first two bags. The question would be how does this feature is not an advantage for a traveler with the carry-on bags. It would be wise to market another feature that is competitive to other airlines such as free food. If this feature is incorporated in the vision statement the profits for the company may increase tremendously. The vision does not display a company with tools available to look forward. All that we do in business is contingent upon past failures and a better future.
Nonetheless, my personal experience with this airline is one that is rewarding despite the seating and baggage arrangements. The company’s provision of decision making is reflected in how the flight attendants appear well-trained and go over the top to ensure a pleasant experience. They mimic a great deal of the mission statement, “If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline.”
Ironically, the business vision and statement of most organizations mimics the Christian’s goal in life. “Where there is no vision, the people perish: but he that keep the law, happy is he.” (Proverbs 29:18 KJV). None of us are self-sufficient, therefore, we need structure with a strategy that shares with others “where we are going.” Church leaders must be about the Father’s business providing an understanding the vocational calling upon all servant’s life. Reflectivel, Jesus’ mission and vision was to redeem humanity by preaching, teaching and providing examples. Personally, my vison and mission statements required me to sort through of each tool that was used to market my ministry determined which are working, which need repair, and which need to be dropped all together. Furthermore, for all Christians, need to set in order the ministries with a goal that models vision and mission statements beyond the website. All that we do should be about taking care of God’s business with a strategy that produces growth while marketing Salvation to all.