Spain Distribution Channels
Spain Distribution channels A. Distributing a product * Evolution of the sector
The distribution market in Spain is very focussed and specialized.. In 2005, the turnover from retail trade increased to 194 billion Euros which was an increase of 5.6% compared to 2004. Some Autonomous Communities impose restrictions for the establishment of superstores and shopping centers. * Market shares
Distribution in Spain is still characterized by a large number of retailers and traditional stores. Retail trade, which employs 3.1 million persons (2007), is seeing its relative influence in the economy decreasing gradually. Its global turnover reached 194 billion Euros (2005) and was achieved by the 646,000 retail businesses that Spain had (14.6 per 1,000 inhabitants).
The distribution sector in Spain has developed a lot with the potential increase of mass distribution (currently in focus) recently, specialized chains and shopping centers. The consumer, whose purchasing power has increased thanks to the economic growth and the decrease in unemployment is looking for the best quality/price ratio and the variety of the offer. The new state of affairs (slower growth and rising unemployment) makes him turn towards discount stores that he had been staying away from. In any case, he continues to prefer local supermarkets to hypermarkets located on the outskirts.
Organized distribution is dominated by:
* El Corte Ingles (super stores, hypermarkets, supermarkets and all types of specialized brand names with 25% of the turnover from 10 leaders, * Carrefour (hypermarkets, supermarkets, discount stores) with 20%, * Mercadona (supermarkets) with 15%, * Eroski-Caprabo (hypermarkets and supermarkets) with 12.7%, * Inditex (ready-made garments : Zara, etc.) with 11%, * Alcampo (hypermarkets and supermarkets) with 7.3%, etc. * * Organizations in the retail sector
National Association of Mass Distribution Companies(ANGED)
The distribution market in Spain is very focussed and specialized.. In 2005, the turnover from retail trade increased to 194 billion Euros which was an increase of 5.6% compared to 2004. Some Autonomous Communities impose restrictions for the establishment of superstores and shopping centers. * Market shares
Distribution in Spain is still characterized by a large number of retailers and traditional stores. Retail trade, which employs 3.1 million persons (2007), is seeing its relative influence in the economy decreasing gradually. Its global turnover reached 194 billion Euros (2005) and was achieved by the 646,000 retail businesses that Spain had (14.6 per 1,000 inhabitants).
The distribution sector in Spain has developed a lot with the potential increase of mass distribution (currently in focus) recently, specialized chains and shopping centers. The consumer, whose purchasing power has increased thanks to the economic growth and the decrease in unemployment is looking for the best quality/price ratio and the variety of the offer. The new state of affairs (slower growth and rising unemployment) makes him turn towards discount stores that he had been staying away from. In any case, he continues to prefer local supermarkets to hypermarkets located on the outskirts.
Organized distribution is dominated by:
* El Corte Ingles (super stores, hypermarkets, supermarkets and all types of specialized brand names with 25% of the turnover from 10 leaders, * Carrefour (hypermarkets, supermarkets, discount stores) with 20%, * Mercadona (supermarkets) with 15%, * Eroski-Caprabo (hypermarkets and supermarkets) with 12.7%, * Inditex (ready-made garments : Zara, etc.) with 11%, * Alcampo (hypermarkets and supermarkets) with 7.3%, etc. * * Organizations in the retail sector
National Association of Mass Distribution Companies(ANGED)