Introduction: Outline points used for each side of argument
Paragraph 1 - Providing choice: Range of goods & services (seasonal fruit & veg)
Paragraph 2 - Providing choice: Convenience & access
Paragraph 3 - Providing choice: Outsourcing work & price (positive-sum example)
Paragraph 4 - Limiting Choice: Choice of local produce (British Apples)
Paragraph 5 - Limiting Choice: Decline of independent retailer
Paragraph 6 - Limiting Choice: Domination of suppliers - (zero-sum example)
Conclusion : local versus national seen within a zero / positive sum game
Outline the view that big supermarkets both provide and limit choice
I will be looking at several arguments that support the view that big supermarkets provide choice to consumers. Choice through the range of goods and services they offer; through allowing choice over when and how a customer wants to shop and the price they wish to pay to the choice provided to workers in foreign countries when production is moved there.
The counter arguments that support the claim that big supermarkets actually limit the choice now available to consumers will also be examined. I will look at the connection with the decline of independent High street retailers and the impact this has on the choice now available to consumers. How low prices for consumers has an impact on the choices made by suppliers and their workers will also be examined. The evidence to support both sides of this argument has been gathered using both the course materials and personal observation of how supermarkets are stocked.
One of the main pieces of evidence to support the view that big supermarkets provide choice is the range of goods and services on offer to consumers. Before the appearance of the big supermarket, high street grocery stores would have a small selection of branded items, sometimes only stocking one type of a